Experts are already moving in when you're about to move out and hands off everything about football business in Nigeria. You may say nothing works here, but you don't understand why Soccerex, the global leader in football business, choose to organize "The first International football business event in Lagos Nigeria" at a time like this. Well, you should do yourself good to attend and participate effectively in the Seminar and exhibitions.
There are indications of a favorable future. Perhaps, you should take a cue from the recent statement by David Cameron, British prime minister who said,
· "Which continent has six of the fastest growing economies in the world?
Asia? No, it's Africa!"
· "Which country is predicted by some economist to have the highest average GDP growth in the world over the next 40 years?
You might think Brazil, Russia, India or China. No, think Africa, think Nigeria."
Indeed, everything seem to have gone wrong with Nigeria football, but not with football in Nigeria. You must understand the difference. Nigeria love affair with football is enduring. People still enjoy getting together at the restaurants or viewing centers to watch the game of football. People still buy jerseys and decorate their apartments or cars with football souvenirs. I mean, over 80 million people consume football in their own special ways - that's a big market if you ask me.David Dein, FA vice chairman said, "It's perfect timing that Soccerex decided to come to Lagos now. Nigeria is like my second home, I have been traveling to the country for over 30 years. The passion and ability that West Africa has for the beautiful game is immense and the economy is now growing rapidly, resulting in increase opportunities around football in that sense."
For two days in September, Soccerex will unlock doors of opportunities for football business in Nigeria and the entire West Africa. And its' using a combination of keys to do that. The legend of Africa football and FIFA world player of the year 1995, George Opong Weah, will be leading football decision makers in West africa; along side the sports loving governor of Lagos state, Babatunde Raji Fashola, to host the event. Also the NFF president, Alhaji Aminu Magari; Ex-Internationals like Nwankwo Kanu, Sunday Oliseh, Christian Karembeu, Lucas Radebe… will all be present.
And Soccerex is bringing along high caliber of experts from English football - David Dein, former chairman of Arsenal FC and FA vice chairman; Bryan Robson, the Manchester United Legend; Simon Mould, Head Liverpool Sponsorship,Standard Chartered Bank will be key participants in the events.
I spoke over the phone with Cathy Rincon- Mergenthaler, an account manager with soccerex and she said, "The Soccerex Seminar Lagos will provide a commercial platform for key global industry stakeholders to network, foster new business links and share knowledge in one of football’s most lucrative emerging markets. This is a unique opportunity to position your company at the epicenter of the West African football industry and gain competitive advantage”.
There will be exhibitions where you can network with other football business people around the world. You can as well rent a pod to showcase your company in a more professional manner and with great visibility. The event will be in the eyes of Africa. Media Outfits such as SuperSports, New African magazine, Classic fm, will be on hand to cover the event. You can get more information about the event on, Soccerex Lagos Event
