Benson Chukwueke Benson Chukwueke Author
Title: No Love Lost for the Nigerian Striker – Emmanuel Emernike | A PR Manager will ‘Color Him Good’ in 3 Different Ways
Author: Benson Chukwueke
Rating 5 of 5 Des:
  Perhaps, I should say that media have begun to color Emmanuel Emernike - bad! The once celebrated Nigeria international striker ...



 Perhaps, I should say that media have begun to color Emmanuel Emernike - bad! The once celebrated Nigeria international striker is now being misconstrued at every action taken in the last three years or so. First, he was accused of match fixing, but later found not guilty. Then he was said to be ritualist . He needs a fresh sacrifice to start scoring again.

At the weekend, Istanbul fans booed him to scorn with racist chants, after he missed what seemed to be a glaring chance at goal. But when Emernike rent his jersey to show his displeasure, not even teammates or club management seemed to understand his frustrations.


It does happen! Crisis may come anytime in your professional football career. I think the tide turned against Emernike when he couldn’t live up to his billings or enact the kind of scoring form that got him the transfer deal from Spartak Moscow to Fenerbahce Istanbul.

Sincerely, it may not be his making, any player can loose form at anytime. He may have desperately tried to up his game, but who is ready to accept his failure to perform or understand his present situation.



Maybe you know someone who can plea his cause and get all the stakeholders to understand Emernike’s situation right now. It’s the job of a public relations manager, who can evaluate public attitude towards a player, identifies actions and reactions and execute a set of programs to earn public understanding and acceptance.



In this age of media paparazzi, one can only wonder how shortsighted players can be when they leave themselves open for negative for media stories that greatly affect public opinion and consequently, their football career. Every professional footballer should have a public relations (PR) expert by his side.




A PR manager can assist a professional footballer like Emernike in three ways:

1. Media Relations: Public opinion is one of the most powerful forces in our society, and media relations are designed to formulate and shape favorable opinion via mass media.

A PR manager often largely deal with media, developing statistics and providing information (publicity, Video clips..) to the media in order to gain increased and positive media exposure for his player. And in time of crisis, the PR manager douse off the effect by helping player build rapport, understanding and sympathy from mass media and the public at large.

2. Community Relations: It’s become essential that professional footballers continually gain positive sentiment from fans and the public at large. It require a community relations effort initiated by the player, which involves pre and post match interview, public appearances in community project or fun fairs and most importantly ‘giving back’ project to the community such as – donating to community health care, education, charity and infrastructural developmental projects. A PR manager guides a player ob how to effectively execute these programs to his advantage.

3. Work Place Relations: It isn’t that easy to play international football in a foreign country, with players from different cultural backgrounds. But then, you are required to be a team player and fully committed to the club’s vision and aspirations.

It requires conscious positive interactions with teammates and to follow the norms as prescribed by club management. A PR manager can help a player develop strategies that can encourage such positive relationships with teammates and club management, especially for a private person like Emernike.




GreenHunters Sports International is vast in Public relations matters, especially as regards to athletes, clubs and associations’promotions. Remember, the goal of a PR Manager is to earn public understanding and acceptance in matters concerning his client.



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