It’s a standard promotional concept: if you want to
attract team across Nigeria or even Africa to participate in your football
tournament, buy advertorial slot on a select media, which has the clout to
reach your target audience in such a national or continental scale.
Unless your budget can accommodate it, to advertise
on a national newspaper like Complete Sports for instance, may cost you nothing
less than N60, 000 for a quarter page of one insertion. Then for maximum
exposure you may need to run a campaign over a period in several sports
newspapers, which could cost you nothing less than a million Naira, to be
conservative.
It may cost you three times more if you decide to
advertise or announce the tournament during a TV program on SuperSports or
Channels… Even if you have such amount of money to spend, I would rather advise
you to cannel it into logistics that will ensure the tournament is a success.
It’s much cheaper to promote your tournament on the
Internet. It’ll only cost you $100 (about N19, 800) to run a targeted Ad on
Facebook for a month. It could really be effective to a certain measure. It
means you’ll be required to create a Webpage where your Facebook Ad would direct
interested traffic to.
With half the price of Facebook Ad, you could
advertise on a football Website such as Goal.com ($50 per month) or
Supersports.com ($45 per month). But after one month your Ad will be removed
from the site.
Attract
over 1, 000 teams across Nigeria by posting your football tournament on this
blog!
Cheer
on Nigeria delivers something much cheaper and better. With
just N45, 000 your tournament will get a ‘Search Engine Optimized (SEO) Post’
that will remain on the Internet forever! You will also get a bonus to insert
(320 x 200) advert on the blog – free for a month!
I guess the most exciting thing is this; the blog
will instantly share the post about your tournament to owners and Coaches of
over 1, 000 clubs in Nigeria and 32 across Africa. These are people in their
Opt-In and mail subscription data base.
So far, ‘Mock-Nation Cup’ Tournament in Ajegunle
Lagos, Copa Lagos Beach Soccer and National Sports Festival, Eko 2011,
effectively promoted their tournaments through this blog.
In fact, one reason Cheer on Nigeria has attained
number one spot in this regard is the way international tournaments and other
football organizations take advantage of its worldwide reach.
For effective
exposure of your tournament or sports events, lets work to post advertorial a month. Tel: +234 809 877 2556, Email: gh.sports1@gmail.com
