The best website is actually the website that has the highest traffic. Technically, it is measured by three factors:
1. Leads: Number of unique visitors that subscribe or made inquiry.
2. Engagement Rate: Amount of time spent on the website per visitor
3. Conversion Rate: Number of return visitors or number of visitors turned into fans and customers.
This is usually as a result of a well Designed (easy to navigate) portal that delivers relevant keywords and up to date information, which draws traffic to it.
For instance, at the last Federations Cup finals, Enyimba fc website recorded over 1.2 million page-view, with over 150, 000 unique visitors in one day. That Sunday, within few hours to the match, thousands of Enyimba fans across the globe logged on to the website trying to purchase the club's Jersey.
This actually was in response to an earlier promo posted on the website, asking Enyimba supporters to come out on mass at the Teslim Balogun stadium clad in the team's blue replica jersey; offering 50% discount sales to anyone who purchase the merchandise through its website.
Unfortunately, not many football clubs in Nigeria appreciates the power of website as an incredible marketing tool for their club. It's amazing really, to find that not many notable clubs in the county has a website. Even the few that has, does not update it regularly.
However, we were glad to find 7 exceptional websites, the best among the lots:
1. Enyimba fc www.enyimbafc.net
2. COD fc www.codunitedfc.com
3. Remo stars fc www.remostarsfc.com
4. Abia Warriors fc www.abiawarriorsfc.com
5. Kano Pillars fc www.kanopillars.com
6. Heartland fc www.heartlandfc.com
7. Enugu Rangers fc. www.enugurangers.blogspot.com
Now, I'll tell you why these websites are so Awesome.
1. Enyimba fc website is a highly interactive portal that is updated real time. Well designed with club's blue and white colors. It has a large picture slideshow of club conquest and countdown to the next match timer on the home page.
Apart from regular features on the website such as league table, club news, match update which include result of previous match and upcoming fixture... Then, there's club history and honors, profile of players and technical crew, club's top goal scorers record, fanzone, where gamers can predict and WIN, feedback suggestions or complaints.
But the big one is the store where fans can make inquiries of products and can actually purchase club's kits. The Enyimba fc website records an average of 50, 500 pageview per month. (Enyimba fc currently plays in Nigeria professional football league).
2. COD (City of David) United fc website is one portal so beautiful to behold in both design, information and interactive possibilities.
It has most of the features: match fixtures and results, league table, media watch... And you can watch video highlights of the club's previous matches as well as previews of upcoming match on YouTube. You can also purchase club's products and kits on the website.
The CUFC website records an average of 22,380 pageview per month. (COD United fc currently plays in Nigeria National league).
3. Remo Stars fc website is another portal you will really like. Well designed with the club's sky blue color and red background.
It has some of the regular features: Next match and Results, Club news and league standing, players and coach profile...
I particularly like how they promoted the club star player's picture and profile on the website. The Remo Stars fc website records an average of 15, 920 pageviews per month. (Remo Stars currently plays in Nigeria National League).
4. Abia Warriors fc website is so user friendly and sensitive to fans. The website invites you to become a member of the club's supporters by instant registration and a membership card feature on the portal.
Apart from the regular features: match fixtures and Results, league table, club news, club profile and contacts... the website also post video highlights of previous matches and picture gallery of the team's achievements.
Abia Warrior's website records an average of 12, 639 pageviews per month. (Abia Warriors fc plays in Nigeria Professional Football League)