Nigeria-based football marketing and management
consult, GreenHunters Sports International, gives the sport a stage beyond just
the English Premier League actions on cable TV and NPFL matches at the various stadium arenas across the country. The company went ahead to set up its
operations in such a way that millions of football consumers across the country
and beyond could reach them in their preferable communication platform.
“So everything we do, from planning to execution is
done with a focus on fans culture.” Said Benson Chukwueke, CEO of GreenHunters…
“The young football fan has grown up in a world of
digital technology that allow him or her to live in two worlds: the physical and
perhaps, more of virtual life…”
“I think sports organizations in Nigeria ain’t
sensitive to the changing culture. The fans are being overlooked and under-
appreciated. Of course as we all know, football is nothing without its fans.”
To that end, GreenHunters produces
content for YouTube, Facebook,
Twitter and Google+ through it’s subsidiary
brand “Inspire Football” as well as its popular blog – CheerOnNigeria! That
means Chukwueke spends his days consulting with over 10 million football
consumers on the company’s social network.
Increasingly, this plays out on Google+,
where Chukwueke has over 12.5 million Page view; 256, 350 subscribers on Its IFLNetwork; and a cumulative 53, 224
social media followers as at the time of writing this post; then about 606, 234
blog view…
“it’s where our core audience of 15 to
30 years-olds are most of the time and
where we can establish a more authentic conversations with them…”
We sat down with chukwueke and dug into what
an average day is like for him and for his company:
“Well,
the job of engaging football consumers, I mean interacting with them
either on telephone or Video conferencing on Skype, chats on Facebook
messenger, What’s app… is a 24/7 thing. The calls and promptings keep coming by
minutes, even when I am offline in church service or in bed in the early hours
of morning – 2am… to my wife’s chagrin.
“The company is always entering into one
form of partnership agreement or another, so most times I stay up late to look at
these documents. I also develop content for our blog post,when time permits.”
“Om Monday morning, I wake up by 5.30am,
pray and quickly take my bath, then I ahead out to the stadium where we assess
young players and consult with from 8:00 to about 12:00noon.
By 12:30pm or so, I am in a meeting with
the three content developers to plan for the week. Usually, a lot would have
gone through the weekend that would require our attention. So it is about
progress report and strategic deliberations for the week.
By 4:30pm after break period, we may go
into research or brainstorming session depending on what’s on ground.
Our job is principally sport marketing,
so we are always in meetings at different levels and purposes; either
initiating a marketing program or going through sale negotiation process or
even closing a deal.
Our company consult with and for various
clients on a daily basis including: Football players and coaches representation,
consultation with team owners and managers, consultation with League and
tournament organizers and administrators….
These are some of our services:
We discover and package local players to
jump start professional football career either in the country or abroad.
We represent top players and coaches in
contract negotiations with clubs or corporate endorsements.
- We provide marketing support for teams to attract both fans and sponsors
- We provide marketing support for tournament organizers seeking sponsorship
- We facilitate Football training and seminars for different level of sport professionals
- We publish and provide marketing support for sales and distribution of football educational materials
- We facilitate training tours for teams and training camp for individual players.
- We also facilitate friendly matches with both local teams or teams abroad…
You can Contact us for further inquiries
– Call: +234 809 877 2556 or email: gh.sports1@gmail.com
