Getting sponsorship for your school inter-house sports competition might look like an uphill task, if you decide sending out counless of sponsorship request or proposal letters to generic company email addresses (info@...), making hundreds of fruitless telephone calls and dealing with uninterested companies. You may just end up wasting time and money without any positive response.
Let us be realistic, not many companies would want to spend their advertising budget on school Inter house sports event, because it may not deliver to them the kind of media benefits or exposure they require to meet their marketing objectives...why many may not be interested to partner with your school if you start talking about money.
But money as they, isn't everything. So don't start off your search for Sponsorship with a wrong approach...
Sponsorship comes in many forms. Don’t just look for money, but other ways in which companies can support your school inter-house sports competition and make it great.
First, targeting the right companies and brands saves time. It sounds obvious, but approaching the right company makes all the difference. Make sure they have some kind of interest in your school and the inter-house sports competition. Target the following companies:
* Companies that has a kind of relationship, especially business relationship with your school.
* Brands interested in students and age group of your school population.
* Brands introducing new products, willing to give out samples and interested in schools activation.
1. Ask for Royalties: Approach the bank where your school has its corporate account. Approach the book publishers that supply your students' textbooks, Approach the beverage company that supply your school water dispensers and other utilities, approach the big grocery store or supermarket close to your school etc. It is time for them to give back and pay royalties to your school.
Ask them to donate some of the sporting equipment needed for the event or donate prizes: trophies, medals or some of their promotional items to handed out to winners as well as parents and teachers that will grace the occasion.
2. Ask for Reciprocal Deal: Approach brands like Milo, Peak milk, Viju milk, Coca cola, Gala, Diggestive biscuits, chocolates, cookies etc. Ask them to donate some of their product samples or other promotional items and in return have a space to display their products and advertise their brand around the venue during the inter house sports event. You may also in return provide advertising space for them on your school Inter house Sports brochure.
3. Ask for Brand Activations: Look for brands with new products they are trying to introduce to the market. If their target consumers or users are students of your school demography, then approach them to donate samples and offer them a space and time during the event to do some kind of product activations.
By now, you may have realize how easy to get sponsorship for your School Inter house sports. No company or business would want to shy away from such little PR gesture that will furthet cement their relationship with the school.
If your school do their research well and strategically brainstorm on how to get this kind of Sponsorship, then they may have brands ready to donate equipment, donate prize, even donate drinks and foods as well as takeaway items. Then your school will not have to spend much or bother parents to fund your inter house sports competition.
One more very important aspect is this, don't just send sponsorship request mails to generic emails (info@...) or drop them with the company's front desk officer. Look for an insider, parents of your school students may work there or be connected to the right persons in those companies. Ask for their help.
Otherwise, contact the company first and try and wrangle yourself the details of someone you can contact directly. Think about giving them a short phone call before emailing. Face to face contact with the right person will yield better result.
Well, if you have any question or any clarification on this, Call or WhatApp: +234(0)809 877 2556 or email: gh.sports1@gmail.com
