How We Help Sports Event Organizers Create Irresistible Sponsorship Strategy

Here you will learn:
* What is a Sponsorship Strategy?
* Why a Sponsorship Strategy is so important 
* Factors You Must Consider in Creating an Irresistible Sponsorship Strategy 

Hello, if you would ever need a corporate brand to sponsor your sport event or team, you should first create a Sponsorship Strategy. You have to make your sport event or team so attractive to the brand managers that they would  have no options but to want to associate with the event or team by all means.

I meet with a lot of sports event planners/ organisers who are trying to get sponsors for their event or team and when I ask them what their sponsorship strategies are. They look back at me, lost. They've not even heard of sponsorship strategy before, let alone deliberately creating one.

It is not about the esthetic design on pagemaker or powerpoint presentation that matters. It is the content of your sponsorship proposal. Does it contain well crafted Sponsorship Strategy that your target corporate brand cannot resist?

The question you have to answer first, and I think it is very instructive when writing a Sponsorship proposal

"Why should a corporate brand sponsor your sport event?"

Think about it for a minute; why do top brands fall upon themselves to Sponsor Fifa World cup or say, Superbowl?"

The answer is clear, these sport events have such irresistible sponsorship strategies.. And that is what I am saying here. I know you are excited about your sport event and you need a corporate sponsor to bankroll it. What are you going to deliver to them in return?

No corporate brand would go into partnership with a sport event or team that doesn't meet their business aspirations (goals and objectives). NO Brand!

This is what we do at GreenHunters Sports International, we help sports planners/ organizers to build factors and to create sponsorship strategies that would attract brands without much persuasions.

What is a Sponsorship Strategy?
A Sponsorship strategy simply means what a sport event plan to deliver to a corporate Sponsor as return on investment... and perhaps, how to activate the plan.

A deliberate and well crafted sponsorship strategy,  would help the event planners /organizers highlight those deliverables that will be so attractive to their targeted brand mangers.

Show your Potential Sponsors the ROI
The challenge is that today’s sponsors are becoming much more discerning about the opportunities they choose to invest in. As Promotional budgets become tighter and resources become more limited, brands are becoming more demanding and having higher expectations in what they choose to Sponsor

Often times, Sports events, especially here in Nigeria,  do not deliver a clear return on investment with success metrics. Therefore, brand managers are focusing their sponsorship spending on more directly measurable activation opportunities like social media event, online conferences, esports... The hope is that these types of tactics will be able to show a clearer return on investment, whether it be increased attendee engagement or brand awareness.

So indeed, whether you’re seeking to attract new sponsors or looking to hold onto your well-established high-value relationships, it may be time to redesign your sponsorship strategies, so they offer a range of creative options that help sponsors achieve their goals.

4 Factors Sports Event Organizers Must Consider in Creating an Irresistible Sponsorship Strategy 
Sponsorship strategies are created with the target Corporate brand in mind.

1. Sponsorship Must Fit:
The audience the sport event attracts must be relevant or exactly the same quality of people a corporate brand is seeking to reach. For instant, a sport betting brand may be best fit for an adult soccer tournament, but may not fit at all in a kids soccer tournament, because children under 18 years are not allowed to gamble

Organizers of sport events must understand the demographic and psycho-graphic of the audience their event attracts, then research to find brands seeking to reach the same audience.

2.  The Size of Audience Reach
Organizers have to deliberately design means for increased audience reach...which is a culmination of event attendance, media reach (mainstream and social media reach).

3. Understand Brand's Promotional mix and Strategies 
Don't target brands that do not consider sponsorship as part of their promotional mix strategy. Sport event organizers must do a thorough research before writing or sending in Sponsorship proposals. So they do not waste time writing a proposal to company would never be interested.

4. Understand Brands Goals and Objectives 
Sport event organizers must find a way to know what may be their target brand's sponsorship goals and objectives

Of course, the ultimate goal of any brand is to increase sales and profit.  There may be several objectives such as creating brand awareness, increase brand reach, eengagement with the audience, generate leads, or create goodwill for their brand etc.

These factors and other considerations will help you create a Sponsorship strategy your target brand cannot resist.

For an affordable fee we can join your event Organising Committee  and help you create an irresistible sponsorship strategy, custom made for your target brand(s). Call or WhatsApp: +234(0)809 877 2556