Innovative Retailing: How Adidas Is Turning Social Influencers into Sneakers Salespersons

Adidas is taking the Creators Club, a membership program they launched last year, to the next level, allowing enthusiastic consumers to become social influencers and sell Adidas projects themselves.

What's the deal?
Adidas announced a new partnership with a social commerce app called Storr that boasts the ability to let anyone open a store from their phone in just three clicks. Creators Club members who become social sellers will receive a 6% commission from every sale, or have the option to donate to Girls on the Run, an Adidas partner organization helping young women reach their fullest potential.

The current plan is to expand social selling gradually within Creators Club first, and then move into the brand’s higher-end women’s products.

 “We can see getting unique with the products we put on the platform,” says Chris Murphy, senior director of digital activation. “At one point, long-term, I see Storr being available to anyone.”

The bottom line:
Adidas is looking to become a more consumer-centric company, and by allowing consumers to engage with their products in innovative ways, they're getting closer to that goal.