Complete Sports Vs CheerOnNigeria: Understanding the Market Positioning of these Two Sports Publications in Nigeria

It is usually better to compare the media options available, when you want to effectively reach Nigerian sports consumers or audience online.

 It is better to understand how these media options are positioned in the market. Then, do your cost/benefit analysis very well before making decisions. 

When we talk about sports publications in Nigeria, especially those online, there are really only a few that you can differentiate from the others. This is why you see a lot of the copy and paste thing. 

You may have observed as you visit one sports website to another that they virtually publish the same thing. 

Clearly, many of these copycats go to either Complete Sports or CheerOnNigeria websites to copy their articles and simply paste on their own platform without any permission or share-right.  That’s what we see these days. 

Well, that's by the way. 

More importantly is for clients to clearly understand the difference in the market positioning of these two sports publishing brands, which will greatly inform their decision making process 

When we at CheerOnNigeria give our Advertising rate to clients, some raise objection. “Haba, it’s too expensive! Are you complete Sports?” 

Always comparing CheerOnNigeria with perhaps, the most popular and market leader in the sports publication industry in Nigeria.

"No we are not!" Then, I go on to tell them what the difference are. 

The difference is clear really! 

Here, we will share with you some insightful ways these two sports publishing brands are clearly different and how they are uniquely positioned in the market.

Type of Media 

Complete Sports is a mainstream media house that publish both physical and online newspaper.

 

CheerOnNigeria is more of a social media blog online

 

Scope of Publication

Complete Sports publish more of latest news of sports in general, delivering global updates, especially news from top European leagues and competitions

CheerOnNigeria promotes more of Nigeria football… delivering football business solutions and opportunities to its diverse audiences. 

Audience Interest

Football consumers in Nigeria visit Complete Sports to seek real time updates of global sports news.

Football professionals, fans mostly from Nigeria visit CheerOnNigeria to seek business opportunities and solutions, to read about latest innovations and models in sports business.

Daily Reach

Complete Sports records over 2 million daily ‘general sports visitors’ online from all across the world; with more clusters in Nigeria, UK and USA.

CheerOnNigeria records over 10 thousand daily ‘Football fans and professionals’ online, with more cluster in Nigeria, USA, Ghana  UK and India.

More Effective Reach

Clients seeking to reach large numbers of general sports fans in Nigeria and across the globe, will enjoy more effective reach if they use Complete Sports to disseminate the information of their program events.

But clients seeking to reach grassroots football fans, I mean die-hard fans seeking for opportunities to make money or gain other rewards for their passion... 

Clients seeking to reach football professionals, businessmen, aspiring players, and career seekers, both in Nigeria and across Africa, will enjoy more effective reach if they use CheerOnNigeria to disseminate the information of their program events.

Read This: Top15 All Sports Blogs in Nigeria

Advertising Rates

Of course the advertising rates of Complete Sports is more higher as a market leader. 

CheerOnNigeria advertising rates are more affordable, about half the price of what you can get in Complete Sports. 

Cost Effectiveness

It may be more cost effective to use Complete Sports if you are measuring result with (CPM) Cost Per Thousand reach. That's if your goal is to create awareness and you want more sports consumers to see the advert. 

But it may be more cost effective to use CheerOnNigeria if you are measuring result with (CPA) Cost Per Action. That's if your goal is to make sales and you want more of the audience that sees the advert to take "action."