Leading European soccer teams have reportedly made millions from the sale of a type of crypto called "fans tokens" to their supporters around the world. The scheme aimed at increasing fan engagement has been praised as an alternative revenue source for clubs and a “gateway into speculative cryptocurrency Trading”
Fan Tokens are fungible, meaning that like other cryptocurrencies, they can be exchanged for other 'goods' and can be traded with fans speculating the rise and fall in value for each club's fan Token. .
40 Football Clubs in Fan Token Scheme
Europe’s top soccer clubs have made £150 million (over $204 million) from sales on the Socios.com platform where they can offer special fan tokens. In early July when news broke out that PSG are making moves to buy over Lionel Messi on free transfer, fans and traders began clamoring for the PSG fans tokens and by mid August the value has risen to $32.58.
Marvin Taluca said he purchased 5000 units of PSG tokens at $17.60 in 2019 and now it has risen by over 30% in past two months or so.
Since 2019, close to a million users have signed up for Socios which is mostly targeting Gen X, young, online-oriented fans. They can buy the tokens launched by their favorite clubs and receive voting rights on certain club decisions such as which songs to be added to the stadium play-lists. Acquiring more credit entitles them to unique opportunities like playing on the team’s pitch
Click Here to See Real-time Value of Football Clubs "Fans Tokens"
