Football Vs Music: Which do you Rank Higher in this Country? | Nigeria Entertainment Review




 Chelsea and the EPL have dominated the imagination of entertainment consumers in Nigeria for over a decade now. About two third of the young men will rather run out from a musical show to go and watch Chelsea Match on a typical weekend in Nigeria; and during mid week, it either UEFA Champions league or special games like the El’Classico.

The irony is some music stars also identifies with the league and are helping promote European teams in Nigeria. Yet, it may not be entirely right to rank football number one in the Nigerian entertainment industry.



Though, the EPL has been a showcase of successful packaging for merchandise, personalities and athletic skill, it has rather cannibalized local football in Nigeria. Sports consumers do not follow the local league. They do not attend league matches or watch the broadcast on SuperSports. Even during EPL off-Season, NPFL still find it difficult to gather 5, 000 spectators to watch their match in any stadium in Nigeria.

Thank God it’s Friday! Working class and most high income earners in Nigeria love clubbing with passion. Musical and comedy shows ticket has sky-rocketed over the last five years – N5, 000 for popular seat to about N100, 000 VIP table. This is far above N100 to N5, 000, average expenditure per person in sports bars or viewing centers across Nigeria.



Since the popular song ‘African Queen’ shot up 2face Idibia at the MTV Award, Nigerian musicians have taken over the entertainment market by storm; not only in Nigeria but the whole of Africa. The arrival of world class producers such as Don Jazzy of Marvin records, Nigerian local music has been better packaged to gain preference over foreign discos at clubs or other occasions and events.

TV Reality shows such as Nigerian idol, Project Fame, Naija Has Talent… have been opening up career opportunities for talented youth in Nigeria. Kennis Records has been the forerunners in promoting young music artists in the country.

There are equally football talent hunt shows such as Copa Coca-cola; MTN Street Soccer; Airtel Rising Stars… and football Academies: Pepsi, KSA, Midas… But only few young players would like to go pro in Nigeria. Local football Pros in the country are impoverished by poor remunerations and non-payment of Salaries.


Going to play abroad, especially in Europe, to earn Euros and Dollars, is the dream of over 10 million young Nigerians. Yet top music stars: Dbanj, PSquare, Tiwa Savage… is earning as much, comparable to top Nigeria international football pros: Mikel Obi, Yakubu Aiyegbeni, Obafemi Martins…



We can well say the music industry is growing fast, alongside Comedy and only be comparable to Nollywood (Nigeria Film Makers). Until Nigeria football probably re-invents itself, it will continue to decline. As it is today, NPFL has long lost its flavor to both the EPL and UCL.



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