Football Marketing in Nigeria: The Challenges and the Prospects
The future of football in Nigeria belong to Sport Marketers and we patiently await the coming of the ‘Golden Era.’ Read Part one of this article. Very informative. Click here
What
are the Career Challenges?
Football marketing is an interesting profession that
is driven majorly by a person’s passion for the sport than the immediate
monetary gains.
First, it is difficult to find a model , you have to
learn your craft in the school of ‘hard knocks’ – trial and errors.
There are no document or reports that contain a true
Nigerian experience. All Available books and research materials are theories
and examples derived from developed
markets in Europe and America, which often doesn’t work well in the
Nigerian situation.
The job
require your spirit, soul and body in order to succeed amid-st the several
challenges you may have to face. Only your passion can see you through.
It may really take sometime before your effort may begin to yield financial rewards. You may have to manage your self, your Family
and all your financial obligations at the meantime.
In general, football marketing isn’t a fast moving
profession, especially in Nigeria. Overtime, you may have to develop your own
unique formula to survive and indeed, you could also hit the jackpot.
Presently, most sport marketing firm in Nigeria
combine the job with other complimentary business that ensures their
organization has the required cash flow and financial stability to forge ahead.
What
are the Career Prospects?
The future of football in Nigeria belong to Sport
Marketers and we patiently await the coming of the ‘Golden Era.’ The earlier you learn on the job and position
yourself for success, the better for you.
Although, the leagues and teams in Nigeria have not
yet started employing football marketing staff, but they have no choice in the
nearest future.
Big brands that requires football sport as their
promotional vehicle are already employing sport marketing professionals. You
may go for such jobs in Guinness, Globacom, Coca cola, Diamond bank… They are
paying a very lucrative remunerations
Some football marketing firms are already
positioning their brands in the industry. GreenHunters Sports International are
playing leading role in Players and Sponsorship marketing.
Knetic sports has developed their own event – Copa Lagos
Beach Soccer marketing, which is top on the billing in Nigeria today.
Optima Sports is already popular among sport
consumers for its TV rights marketing for FIFA World cup and other major
football tournaments and events.
Seven-8 Sports are also involved in organizing and
marketing International Friendly matches, tours and training camp site for
Nigeria national teams.
For further Inquiry or contributions on
this subject matter, please call: +234 809 877 2556 or email us:
gh.sport1@gmail.com.
Thanks for your blog.
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