Benson Chukwueke Benson Chukwueke Author
Title: Jorge Mendes’ Agency Partnership with Chinese conglomerate, May Become the Strongest Players in the Football Transfer Market
Author: Benson Chukwueke
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  Gestifute, the powerful football agency founded by influential Portuguese agent Jorge Mendes, has entered into a wide-ranging stra...



 Gestifute, the powerful football agency founded by influential Portuguese agent Jorge Mendes, has entered into a wide-ranging strategic partnership with Foyo Culture and Entertainment, a subsidiary of Chinese investment conglomerate Fosun International.

Under the agreement designed to further boost the development of football in China, the two parties will co-operate on initiatives such as agent services for players, the operation of games and the handling of footballers’ image rights.

Gestifute and Foyo will co-operate in encouraging the exchange of talent between China and foreign markets, while training establishments will be development for the next generation of Chinese players.

The unveiling of the partnership in Shanghai was attended by Mendes and Guo Guagchang, founder of Fosun. Leading football names were also in attendance such as former Chelsea, Real Madrid and Inter Milan coach Jose Mourinho; Benfica chief executive Domingos Soares de Oliveira; Real Madrid executives Luíz Fernandez, Rafael de los Santos and Begoña Sanz and AS Monaco vice-president Vadim Vasilyev.

Mendes said: “Not only the Chinese, but also the world of football will have much to gain from this union. I am sure that within a year we will have a clear demonstration of our work together.”

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