The Lagos Derby between Ikorodu United and MFM may have come and gone but the game still remain as a pointer of how clubs should start making deliberate effort at marketing their league matches.
During half time at the Agege Stadium, the management of Ikorodu United in partnership with their sponsors gave out 10 GOtv decoders to ticketed fans via a raffle draw. And it turned out to be the ‘wow experience, as most fans left the stadium talking about it and the winners thanking their star.
“It was a good way to connect with the fans and to encourage more people to attend future games” noted Kingsley Ihezue of GreenHunters Sports International, one of the prominent sport marketing company in Nigeria.
“there’s still more than can be done to give fans a fully rounded experience so that they can start connecting with the players and teams. For instance, match programs bearing players profiles and interesting little statistics can be produced by clubs and handed out to fans that purchased tickets” He continued.
“There’s the need to regulate food vendors inside the stadium so that fans can get refreshment at half time or during the game. Concessionary business can be a major revenue source for the home team.”
“Our clubs should look at different concepts to merge football with music, comedy, circus performances to give fans a generally jolly good time at the stadium.”
“A lot can also be done before the match. Clubs should stop siting I their armchair waiting for people to show up on match day. They should start marketing them in their shops, garage, offices… Develop fans subscriptions and card holders; collect data and prompt fans via SMS and email giving them reason to prefer the local league than competing events on Cable Tv.” Ihezue concluded.