What Do NPFL Players Really Think About Tweeting?
In this Article you’ll learn:
- Social Media etiquette for Pro-footballers
- How to promote the League and gain lots of followers on Twitter
- How to Endorse and become instant Millionaire tweeting for Brands
NPFL players can really create momentum on Social
media for their upcoming matches, but then over reaction or unguarded
utterances on Twitter could lead you into trouble.
Here in Nigeria, not many local players even have a
Twitter account. Half of the foreign based Pros like John Mikel Obi may have
deactivated their account after Osaze Odewingie’s rantings on Twitter got him
into serious trouble with his club and the national team handlers.
But Twitter is a very important Social media
platform for promoting sports events real time on the internet. According to
Nielsen, “70% of tweets are consumed within a live broadcast window and half of
all conversations on Twitter are about sporting events.”
When it comes to engaging fans online, the critical
time for footballers is just before and immediately after a match. The result
is players and fans have found a whole new way of interacting together,
inspiring, encouraging and showing sympathy to one another leading up to a game
and after.
“Twitter and
football events go hand-in-hand,because it’s almost like your favorite
football bar” said Collin Udoh, a renowned football analyst in Nigeria.
“You go there to hear from your fans, fans of the
opponent team and everyone in between, You can get great video contents from
sport journalists, players, coaches, teams and so everyone is stirred up and
motivated to be at the next match live or connect via their mobile devices on
the go.” Udoh explained.
Training NPFL Players on Social Media Etiquette
Every NPFL Player should be encouraged to create and
operate Twitter account, but they also need training.
LMC should host a series of Seminars with players in
the league on Social media etiquette and how they can be a vital part of
promoting the league online.
Imagine Mfon Udoh, Enyimba star and the all time
highest goal scorer of the Premier league in Nigeria; decide to tweet on how he
plan to take on opponent defenders in the upcoming league fixture. And in
reply, Mohammed Gabo of Kano Pillars tweets that he would instead score a brace
or hat-trick in that same match; as the frenzied fans commenting and
challenging one another on the hashtag threading down on Twitter.
The thing is football star’s tweets are viewed as
expectation builder for fans, which is really just the Twitter version of
standing at the podium before or after a match saying things that won’t get you
in trouble.
Helping NPFL Develop a Business-savvy Mindset on
Twitter
Pro-footballers are little more like the rest of us,
but their popularity is generally measured by how many people are following
them on Twitter,; how likeable and influential they are to their followers.
NPFL player with over a million followers on Twitter
is already a millionaire if properly trained on how to become business-savvy
with his tweeting.
A marketer can input several attributes on your
Twitter account such as your reach, fans engagement, favorite commentaries… and
can recommend you for a brand endorsement – that can translate into millions of
Naira into your account.
GreenHunters Sports International, a football
marketing and management consultant in Lagos Nigeria, can be involved in
training NPFL Players on how to use Social media for their benefit.
We can also help players create and manage a viable
Twitter account. Call: +234 809 877 2556 or email: gh.sports1@gmail.com
