Google Guide you through 2016 Rio Olympic Games - How you can have a Most Wonderful Experience Online
The 2016 Summer Olympic Games, taking place August 5 to August 21,
are almost upon us. Like most tech companies — and just as it has in past years
— Google is adding features that help viewers find content and information
related to the events. This year, Google Search, YouTube, Google Maps, and
Google Trends are all getting some Olympic love.
First up, Google Search will include the event schedule, medal
counts, and athlete information right on its result pages. Furthermore, TV
schedules will also be available in over 30 countries. If you search on the
Google app for Android or iOS, you’ll also see an option to get notifications
about top events and medal wins. Google Trends, which depends on your queries,
will also be able to show you the latest Olympic search trends from around the
world.
YouTube has partnered with broadcasters (including the BBC, America
Movil, and NHK) in over 60 countries. As a result, official broadcasters’ video
highlights will be available right on the video site, as well as directly in
Google Search. YouTube is also sending 15 top creators (including Liza Koshy,
Brodie Smith, Ben Brown, Caeli, Chloe Morello, and Felipe Castanhari) to Rio de
Janeiro to livestream and take 360-degree videos of events.
Last, but not least, Google Maps lets you explore Brazil from home.
While this isn’t technically new, the company has made an effort to let you see
not just the city, but also previews of “the places where the world’s most
talented athletes will make history.”
As Google put it, the company’s hope is that “you’ll let Google be
your guide [to the Olympics].” This isn’t anything new for Google, and it’s no
surprise why the company does it: It’s the best type of advertising there is.
Updating your products so they’re useful during world events always beats
spending money on global marketing campaigns.
No comments