Arsenal Football Club [AFC] has announced their commercial
partnership with a reputable Nigerian beer production company, Nigerian Breweries,
makers of Star Lager Beer.
By virtue of the new deal, Star Lager Beer will be the London club’s
official beer partner in Nigeria and the brand’s customers and Arsenal fans in
West Africa will be offered a range of club-related benefits, including
official merchandise and match tickets to see the team in action at the
Emirates Stadium.
This partnership will help the club get closer to its fans in
Nigeria where they have a huge following.
Also, Star Lager Beer will be able to directly engage with these
millions of Gunners supporters through the club’s digital platforms and
in-person experiential engagement in sport bars and viewing centers across the
country. then offering access to coaching clinics taking place once a season in
Nigeria.
Marketing Director, Nigerian Breweries, Franco Maria-Maggi, said: “We
are very happy and proud to make this announcement.
“Arsenal belongs to a unique circle of premium football clubs and is
probably the most exciting in terms of the quality of football they play; so
this partnership is a perfect fit.
“Star Lager Beer is all about premium quality and fun and this
partnership is all about adding more excitement to the lives of our consumers
and football lovers across the country.”
Arsenal’s Chief Commercial Officer Vinai Venkatesham added: “We are
delighted to be partnering with Star Lager Beer, one of Nigeria’s most iconic
brands.
“Arsenal has a huge fan base in Nigeria and this partnership really
underlines our commitment to these loyal supporters.
“We look forward to developing a number of exciting initiatives
together for both Arsenal and football fans across Nigeria.”
