Arsenal Football Club [AFC] has announced their commercial partnership with a reputable Nigerian beer production company, Nigerian Breweries, makers of Star Lager Beer.
By virtue of the new deal, Star Lager Beer will be the London club’s official beer partner in Nigeria and the brand’s customers and Arsenal fans in West Africa will be offered a range of club-related benefits, including official merchandise and match tickets to see the team in action at the Emirates Stadium.
This partnership will help the club get closer to its fans in Nigeria where they have a huge following.
Also, Star Lager Beer will be able to directly engage with these millions of Gunners supporters through the club’s digital platforms and in-person experiential engagement in sport bars and viewing centers across the country. then offering access to coaching clinics taking place once a season in Nigeria.
Marketing Director, Nigerian Breweries, Franco Maria-Maggi, said: “We are very happy and proud to make this announcement.
“Arsenal belongs to a unique circle of premium football clubs and is probably the most exciting in terms of the quality of football they play; so this partnership is a perfect fit.
“Star Lager Beer is all about premium quality and fun and this partnership is all about adding more excitement to the lives of our consumers and football lovers across the country.”
Arsenal’s Chief Commercial Officer Vinai Venkatesham added: “We are delighted to be partnering with Star Lager Beer, one of Nigeria’s most iconic brands.
“Arsenal has a huge fan base in Nigeria and this partnership really underlines our commitment to these loyal supporters.
“We look forward to developing a number of exciting initiatives together for both Arsenal and football fans across Nigeria.”