10 of the Best Ways to Promote Your Brand in A FIFA World Cup Year [For Maximum Impactful Results]


I can make this bold claim, nobody on planet earth or even in the host of heavens would say he or she doesn't know Russia would host Fifa World Cup this June! Are you alive! If you truly say you don't know. Well, we got to check you thoroughly, because even dead bodies in their graves are aware of it.

Fifa world cup is perhaps, the biggest event that happen on planet earth!  And it has a way of capturing all our attention whether you are a football fan or not. In a world cup year like this year 2018, we all eat, drink, watch, talk, sleep and dream football almost throughout the year. Not just human beings alone, but all the elements of the earth gravitate towards this awesome event.

The attention span is even stronger in the 32 countries that qualified for the mundial. It is the talking point.  Everyone want to see how their national team will fare at the world cup this year. For instance, we in Nigeria are deeply grossed with the three stages of the world cup event, Super Eagles preparations, the world cup proper as well as the post world cup outcomes and fall outs.

We in the Sport Marketing profession knows how to take advantage of the season to build brands globally or even locally. This is the year were your corporate or product brands should position their imagery to take maximum advantage of this immeasurable attention span around the world cup. And I want to share with you here, 10 of the best ways you can promote your brand and position it for maximum impact this world cup year.

1. Fifa world Cup Sponsorship: This is the most veritable way to promote your brand this year...to be official partners of Fifa World cup. That give you right to expose your message and imagery around the world cup elements. It slso gives you the right to officially use the Fifa world cup logo in any of your promotional materials.

I just thought I should mention it, but if your brand have not done anything awbout it uptill now, then it is rathet too late. This are for big global brands: Coca cola, Adidas, Vivo, Qatar Airways, Hyndai, Visa, Mcdonald... The amount required to be an official partner of Fifa world cup is rather competitively too high. But the reward will be worth it if your corporation could afford to pay the price... That will be next tome though.

2. Sponsorship of your Country's National Team: Partnering with your country's national team will be one of the best way your brand can gain tremenous goodwill and patronage from the citizens this year. Your association with your national team can take your brand awareness to brand preference. Being an official partner of Super Eagles here in Nigeria gives you right to craft your message and imagery around Super Eagles related events.

3. Endorsement of Your National Team Star Player(s): Making your national team major stars your brand ambassador will make your brand promotion very successful this year. Imagine stars like Victor Moses, John Mikel Obi, Alex Iwobi, Leon Balogun endorse your brand this year. It will not only get the attention of everyone in Nigeria, but globally too.


4. Start a Free Trip to the World Cup Sales Promotion: Your brand could organize to take your loyal fans on a free trip to Russia for the world cup. This can of Sales promotion could exceed your sales targets this year. Already Hyndai motors and Kwese TV are already gaining a lot of promotional and sales mileage through this sales promotional strategy.

5. Advertise or Sponsor A World Cup Show on TV or Radio: Any program designed around the world cup is sure to get all the viewership or listenership in Nigeria. You can go ahead an design a TV or radio program around world cup history, your country's history at the world cup or their current potentials or may be, analyizing potentials of stars likely to be at the world cup, then go ahead and sponsor the program with your brand messages airing at intervals.

Otherwise, you can look for an already world cup program on tv or rradio, and by some advertising slots during the broadcast or at backdrop of the presenters.

6. Establish A Branded Viewing Center: Your brand can set up a large screen viewing center in major cities of your country and attract fans to come together like a mini stadium, to watch the world cup matches. It could also be used as corporate services to rural areas and refuge camps participatory during the world cup.

Brands could set up such large screen viewing center and get major media outfit to cover daily events at the center; a kind of reality live football fans show.

7. Blogging the world cup: You can set a branded world cup forum on the social media, with World cup question and Answers, match predictions, world cup puzzles and teasers to engage fans on the social media.

You could set up a brand world cup facebook page or forum for live blogging the world cup match, fans interaction session...

8. You can publish branded World cup fixtures or stories on hard copy full color Brochure or flyers and distribute it free to fans in your country or city. Also give fans opportunity to fill coupon, play and win your products during the world cup.

9. Use a social media celebrity to share your brand involvement in the world cup: Social media celebrity is anyone who has over a million followers on either Twitter or facebook, instagram. Such celebrity could tweet or blog about what your brand is doing during the world cup. Such tweet or blogging will be seen by all his or followers. Such positive exposure is good for your brand reputation.

10. Organize a live fans reactions video shoot pre-match, match time and post match fans reactions, then post it on your Youtube channel or send it to a TV station for airing. This kind of gesture can make your brand so closely nitted and popular with the locals. of the Best Ways to Promote Your Brand in A World Cup Year [For Maximum Impactful Results]
I can make this bold claim, nobody on planet earth or even in the host of heavens would say he or she doesn't know Russia would host Fifa World Cup this June! Are you alive! If you truly say you don't know. Well, we got to check you thoroughly, because even dead bodies in their graves are aware of it.

Fifa world cup is perhaps, the biggest event that happen on planet earth!  And it has a way of capturing all our attention whether you are a football fan or not. In a world cup year like this year 2018, we all eat, drink, watch, talk, sleep and dream football almost throughout the year. Not just human beings alone, but all the elements of the earth gravitate towards this awesome event.

The attention span is even stronger in the 32 countries that qualified for the mundial. It is the talking point.  Everyone want to see how their national team will fare at the world cup this year. For instance, we in Nigeria are deeply grossed with the three stages of the world cup event, Super Eagles preparations, the world cup proper as well as the post world cup outcomes and fall outs.

We in the Sport Marketing profession knows how to take advantage of the season to build brands globally or even locally. This is the year were your corporate or product brands should position their imagery to take maximum advantage of this immeasurable attention span around the world cup. And I want to share with you here, 10 of the best ways you can promote your brand and position it for maximum impact this world cup year.

1. Fifa world Cup Sponsorship: This is the most veritable way to promote your brand this year...to be official partners of Fifa World cup. That give you right to expose your message and imagery around the world cup elements. It slso gives you the right to officially use the Fifa world cup logo in any of your promotional materials.

I just thought I should mention it, but if your brand have not done anything awbout it uptill now, then it is rathet too late. This are for big global brands: Coca cola, Adidas, Vivo, Qatar Airways, Hyndai, Visa, Mcdonald... The amount required to be an official partner of Fifa world cup is rather competitively too high. But the reward will be worth it if your corporation could afford to pay the price... That will be next tome though.

2. Sponsorship of your Country's National Team: Partnering with your country's national team will be one of the best way your brand can gain tremenous goodwill and patronage from the citizens this year. Your association with your national team can take your brand awareness to brand preference. Being an official partner of Super Eagles here in Nigeria gives you right to craft your message and imagery around Super Eagles related events.

3. Endorsement of Your National Team Star Player(s): Making your national team major stars your brand ambassador will make your brand promotion very successful this year. Imagine stars like Victor Moses, John Mikel Obi, Alex Iwobi, Leon Balogun endorse your brand this year. It will not only get the attention of everyone in Nigeria, but globally too.

4. Start a Free Trip to the World Cup Sales Promotion: Your brand could organize to take your loyal fans on a free trip to Russia for the world cup. This can of Sales promotion could exceed your sales targets this year. Already Hyndai motors and Kwese TV are already gaining a lot of promotional and sales mileage through this sales promotional strategy.

5. Advertise or Sponsor A World Cup Show on TV or Radio: Any program designed around the world cup is sure to get all the viewership or listenership in Nigeria. You can go ahead an design a TV or radio program around world cup history, your country's history at the world cup or their current potentials or may be, analyizing potentials of stars likely to be at the world cup, then go ahead and sponsor the program with your brand messages airing at intervals.

Otherwise, you can look for an already world cup program on tv or rradio, and by some advertising slots during the broadcast or at backdrop of the presenters.

6. Establish A Branded Viewing Center: Your brand can set up a large screen viewing center in major cities of your country and attract fans to come together like a mini stadium, to watch the world cup matches. It could also be used as corporate services to rural areas and refuge camps participatory during the world cup.

Brands could set up such large screen viewing center and get major media outfit to cover daily events at the center; a kind of reality live football fans show.

7. Blogging the world cup: You can set a branded world cup forum on the social media, with World cup question and Answers, match predictions, world cup puzzles and teasers to engage fans on the social media.

You could set up a brand world cup facebook page or forum for live blogging the world cup match, fans interaction session...

8. You can publish branded World cup fixtures or stories on hard copy full color Brochure or flyers and distribute it free to fans in your country or city. Also give fans opportunity to fill coupon, play and win your products during the world cup.

9. Use a social media celebrity to share your brand involvement in the world cup: Social media celebrity is anyone who has over a million followers on either Twitter or facebook, instagram. Such celebrity could tweet or blog about what your brand is doing during the world cup. Such tweet or blogging will be seen by all his or followers. Such positive exposure is good for your brand reputation.

10. Organize a live fans reactions video shoot pre-match, match time and post match fans reactions, then post it on your Youtube channel or send it to a TV station for airing. This kind of gesture can make your brand so closely nitted and popular with the locals.

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