Nigeria's Most Powerful Sports-Brand Personality



  • Why Sport Marketers Endorsed Assisat Oshoala as the Most Powerful Sports brand Personality in Nigeria 2018.


Men' s football is ten times more popular than that of women and other sports in Nigeria, so why is Assisat Oshoala the most powerful sports brand personality in this country? Well, her achievements has greatly bridge all that gap.


Three times African woman footballer of the year, BBC World woman footballer of the year 2015 and Four times Nigerian woman footballer of the year...Oshoala has transended the gender inequality in football to become one of the most recognized sports brand personality in the world today.

She has taken her trade in strides playing for some of the biggest top flight women football teams in the world, Oshoala started here in Nigeria, where she starred for Rivers Angels, then to Liverpool and Arsenal in the English Women premiership league. Today, she plays for one of China's biggest women football team Dalian Quanjian and earn USD $20,000 a week, far higher than remunerations of most Nigerian men footballers across the world.



Oshoala may not be as popular as the Chelsea star Victor Moses, who recently reach the 1 million mark of followers on twitter and a cumulative 4.5 million followers across all the major social media platform: facebook, twitter, instagram and  youtube.

Or the fast rising Leicester City star Wilfred Ndidi, who has recently become the "most beautiful bride" for top flight suitors: Liverpool, Arsenal, Manchester United, Barcelona.... Yet, Oshoala's brand reputation far out weigh their popularity.


Oshoala is a football icon, the voice of women gender inequality in sports, not only in Nigeria but across the world. Being mentioned as one of UN Ambassadors...of women who can change the world through the unifying power of football.

Oshoala is a role model to women footballers in Africa and her investment in the development of young and upcoming footballers in Nigeria has been phenomenal. She organizes coaching clinic, give scholarship and share football kits through her foundation and work with First Class Sport Marketing Agency.

Oshoala consistently donate sorted food items to old and widows in Delta state as well as Internal Displaced Persons (IDP) in Nigeria.

She is an inspiration that women around the world can excel even in professions largely dominated by the male gender.


These are the reasons why Assisat Oshoala was recently endorsed at the Sports Marketing Round Table as "The Most Powerful Sports Brand Personality in Nigeria today.

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