NPFL Clubs Can Make Over A Million Dollars A Season - Following this Guide

Hello, my name is Benson Chukwueke, a Football Marketing consultant, Founder and CEO GreenHunters Sports International, a Sport Marketing and Management Agency based here in Lagos Nigeria. I want us to look at how NPFL clubs run their business in Nigeria and  one vital step they need to take to improve their revenue earning by over a billion dollars or so.

The revenue potentials of NPFL clubs are all lying waste...

- If NPFL clubs will not aggressively promote and persuade football lovers to attend their matches, then the stadiums will continually to be empty.

- If NPFL clubs will not strategically engage corporate brands, then no brand will subscribe to advertise on their club's shirt or use their players as brand ambassadors.

- If NPFL clubs will not approach sportswear companies and negotiate deals with them, then no sportswear company will take up the license to manufacture the club's merchandise.

These are the reasons I say NPFL clubs loose over a billion dollars revenue opportunities in gate taking, shirt sponsorship, endorsements, royalties...because they sit on their armchairs swinging and waiting.

If No Marketing, so how will NPFL clubs grow?

While the cost of recruiting quality players and managing a professional football club in Nigeria keep escalating and the state governments ineptitude or club owners inability of releasing enough funds as at when due, what are the options left for NPFL club managers?

There's no option to it, they should go for  aggressive and strategic marketing of their products... to earn more revenue and possibly profits.

The thing is, if NPFL club managers will not engage in marketing, then how do they expect their clubs to grow? In football like in any other enterprise, marketing happen to be the epicenter revolves everything. It is the beginning, it is the end. It is food, water, air and sunlight combined for any business enterprise.

You may have a fantastic team and your players are playing real good, that's so important but secondary in the business. What matters is,  are spectators attending your games, are people buying your merchandise, are corporate brands advertising on your club's shirt and other advertising spaces available? How much revenue is your club making per season?

First, LMC and NFF must work urgently to create an enabling business environment and remove all impediments that inhibits NPFL club managers from concluding business deals with corporate brands as well as sports related product manufacturers and marketers.

My submission is NPFL club managers should make marketing a priority in their operational structure and create a well staffed marketing department. Otherwise, engage a Sport Marketing Agency to carry out these functions for them.

Our Agency, GreenHunters Sports International,  is open to work with any NPFL club interested in engaging us for football marketing purposes.

Contact us via mobile phone or WhatsApp: +234(0)809 877 2556 or Email us: gh.sports1@gmail.com