From 2019, the football blogging niche in Nigeria will become hotcake! And for very blogger who can provide interesting contents will become very rich before the next six months of the coming year. Why do I make such extrapolation?
The socio- economic and political trends are pointing that way. I know 2019 is Election year in Nigeria. Popular blogs and Forums in the political and lifestyle space in Nigetia such as LindaIkeji, Nairaland, WetinDeHappen... are ready for electioneering campaigns, result announcements and aftermath brouhaha that follows all elections in the country. Political parties and gladiators pushing their manifestos and propagandas through social media platforms will throw so much money at these bloggers in the five month of 2019; no doubt.
But football blogger will enjoy a more lasting prosperity from 2019. I guess you are aware that Sports Betting platforms has become money making machine, the new oil well, the new oil block in Nigeria today. Players in the Sports betting industry are making so much money and smiling to the banks daily. I hope you are aware.
Most football bloggers will begin to have a substantial share of this windfall from 2019.
Two factors that will leading to this enduring prosperity for football bloggers and their blogs are:
1. Bettors preference in using their mobile devices or desktop PCs to make bets rather than going to a nearby betting shop. The thing is bettors are changing the habit of flocking around betting shops and are now staking online from their private destinations.
2. The kind of money rolling in and around of the industry has cause a lot of new sports betting brands to spring up, which now led to intense competition.
So most sports betting brands resort to intensive advertising on platforms where their target audiences (Football fans) spend more time. And football blogs are one of such major places you can actually find bettors.
Advertising on a football blog is more like an inbound marketing strategy for these betting brands with probability as high as 6 out of every 10 visitors on the blogs becoming bettors. These football blogs now function as social media sales outlets for the sports betting brands.
Popular football websites in Nigeria with sustantial daily traffic like goal.com and completesportsnigeria.com...are already getting a lot of revenue from direct advertising by these sports betting brands based on Cost Per Thousand (CPM)
Now going into 2019, a lot of Sports betting brands in Nigeria are working on Affiliate Marketing program, where any football blog, no matter the size of its daily traffic, can register and gain commission based on Cost Per Action (CPA). That is, any bettor that first make registration and deposit money through a registered blog, the blogger earn an agreed percentage commission.
With expected 10% increase of bettors in 2019, football blogs with the right contents to persuade current and potential bettors will make so much money.
