How Nigeria Professional Football League Can Be Taken to the People's Home


The Impact of Television in Reaching both the Active and Latent Fans of NPFL 
Take a survey, most football fans in Nigeria can hardly name five players in any Nigeria Professional Football League (NPFL) club, but can easily do that for any English Premier League (PL) club. Well, it isn't a neo-colonial mentality thing as some people tag it, NO! The thing is, NPFL games aren't on TV as much as PL.

Every PL game is on TV and broadcast live to most households in Nigeria through Multi Choice (DStv and GOtv) as well as other pay tv. But SuperSports only manage to broadcast one NPFL game live in a week; in the last arrangement.

Most sports programs on local terrestrial tv in Nigeria spend average of 25 minutes discussing and analysing PL matters as compared to 5 minutes spent on NPFL. So most people in Nigeria can't see nor feel the NPFL vibes.

Yeah, NPFL has many issues pleaguing it and may not be as sophisticated as PL, but sure has its own highlights and magical moments...which most fans don't  get to see and appreciate those spectacular goals and performances. So, they can't rekindle their interest nor create their own stars to inspire their passion.

My question is, what happened to Nigeria Television Authority (NTA Networks) that has the capacity to broadcast most of NPFL games live? What about African Independence Television (AIT) which had proposed to broadcast 50% of NPFL games weekly and take the games free to most households in Nigeria?

League Management Company (LMC) should come up with a more robust television broadcast right and commercialization deals to ensure more Nigerian households are able to watch NPFL games from their homes.

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