10 of the Top Brands that Sponsored Nigeria Football In 2018

Top10 Brands that Partnered with Nigeria Football In 2018
I guess you will agree with me 2018 was quite an exciting football year for Nigeria fans. Super Eagles, Nigeria men's senior national team, was at the FIFA World cup in Russia. The preparations for the mundial were something that got the football fans asking for more. Thank you to the various brands that partnered with the Nigeria football at different forms and categories.

These ten brands here actually made the difference and we want to use this opportunity to let you know what they did as a way to say thank you, on behalf of every football consumer in Nigeria. Yeah, we know their association or partnership were not free donations, they were business investments. Yet, they made the games better organized and great entertainment experience for football consumers..

1. Nike sportswear contractual license to dress Super Eagles of Nigeria turn out to be one of the highpoints in 2018. Nike came up with one of the best shirt designs for the national team world cup campaign.

The shirt design so excited consumers that it became almost like a national identity uniform for Nigerians both home and abroad. At the day of launch alone, Nike got over 3 million orders and in 42 days the US Sportswear company officially sold over 30 million units. As I write the shirt is still hot in the market, months after the world cup. Every Nigerian want their own Nike Super Eagles world cup shirt.

2. Aiteo Exclusive Sponsorship of men and women federations cup delivered a lot of excitement in 2018. The men's finals between Enugu Rangers Vs Kano Pillars attracted over 30, 000 spectators at Stephen Keshi Stadium Asaba and over 10 million viewers on Supersports tv. It brought back the competition and flavor of the Challenge Cup of the 80s.

The women finals also produce almost the same level of excitement between rival Rivers Angels Vs Ibom Angels. Attracted over 20, 000 spectators at Samson Siasia Stadium Yenagoa, and over 6 million viewers on Supersports. Winners River Angels went home with N10million prize money and runner up N5 million. These prize monies has brought more competition and excitement to the women vetsion of the Aiteo cup.

3. 9jaBet Exclusive Sponsorship of the Nigeria National League (NNL) has brought about a lot of organization into the sevond tier league in 2018. While the elite league, Nigeria Professional Football Leaggur (NPFL), haven't been able to secure a sponsorship deal, due to the unresolved controversies that marred previous sponsorships, 9jaBet has preferred to rather partner with NNL.

9jaBet sponsorship has drawn a lot of attention to NNL and spectators attendance has greatly increased from average of 5000 attendance to an average of 12,000 attendance in 2018.


4. Eunisell shirt sponsorship deal with Rivers United have been phenomenal and a model of how to associate with a team. Insiders said the Eunisell shirt sponsorship deal with Rivers United is worth more than N30 million. And Eunisell management promise to pay bonus and increase sponsorship funds anytime the team win trophy or qualify to play in the continent.

5. Owu Sportswear license to dress teams in Nigeria league has given prominence to the local sportswear brand. The sports fashion company has previously dressed teams like 3SC, MFM, Sunshine stars... But in 2018 they warm up the heart of women football lovers by dressing both Rivers Angels and Ibom Angels in the Aiteo women's federations cup finals.

Many analysts  and fashion watchers agreed  that Owu fashion added so much colour to the women finals and made it look like a world class event.

6. LG endorsement deal with Alex Iwobi just before the world cup gave the electronic brand a lot of global media attention and warm them up in the heart of Nigerian fans around the world.

Though, LG chose Alex Iwobi in anticipation that he would become Nigeria's topmost star at the world cup, but he didn't get to play in any of the games.

Not a disappointment though, because months after the world cup, Iwobi has become a mainstay in Arsenal first team and the only Nigerian playing at that level right now. Iwobi's social media following has also increased greatly and the LG brand is reaping from all the attention he enjoys now..

7. Nigeria Breweries' Associate Sponsorship as the official beer of the Super Eagles  was phenomenal in 2018. They put a lot of funds to support the Nigeria national team quest at Fifa World Cup.


8. The Channels TV Corporate Social Responsibility program, "Channels International Kids Cup" even became more popular in catching them young in 2018. The football competition for primary school children between the ages of 6 - 10 years, attracted school not just in Nigeria but in the neighbouring countries like Ghana, Republic of Benin and Togo.

This games where broadcast on prime television and stars out these children. Some analysts sarcastically say Channels International Kids Cup is more popular than even the elite leagues (NPFL) in Nigeria.

9.  Cowbell Summer Football Camp for kids attracted  over1000 kids between 6 and 14years, in Lagos state. It was a place kids where given tutorials on the fundamentals of the game. This camping among others, engaged and produced lots of fun for children during the long holiday period.

10. Guaranty Trust Bank (GTBank) Exclusive Sponsorship of Principal Cup for Secondary schools in Lagos state gave the grassroots football competition more impetus in 2018.  The quintessential bank has funded the competition for a while now and 2018 wasn't left out. Secondary school and fans always look forward to the edition of the competition where a lot of school related items are shared as souvenirsouvenir.