[Team Marketing]
Enyimba International of Aba is the most successful football club in Nigeria, no doubt. See the records:
- 2 times Caf Champions League winner
- Only Nigerian club to participate in FIFA World Club Championship
- 8 times NPFL winner
- 6 times Federations Cup winner
- 4 times Super League (Super Four) winner
And winning the 2018/19 NPFL trophy put the club in a more vintage position to create opportunities; to increase their revenue exponentially and grow the team into a muilti-million dollars football club in Nigeria. But how the management plan to take advantage of this timing is yet to seen.
This is the reason I decided to write this article just in time, to prompt the management of Enyimba F C into action.
Indeed, it requires a visionary to be at the helm of affairs to make this happen for the club and I strongly believe Felix Anyasi-Agwu, is the right man.
So then, before I go on, let me introduce myself. My name is Benson Chukwueke, a sport marketing practitioner and Chief Executive of GreenHunters Sports International. I have been a student and promoter of Nigerian football for over 25 years or so. I am one of the proponents pushing for the privatization and commercialization of Nigeria Professional Football League (NPFL).
I see myself, with all modesty, as very knowledgeable in Team Marketing...and I've done a lot of research over the years in this regard, which gives me the audacity to share with you some insights into football possibilities in Nigeria.
Enyimba have once missed this opportunity in 2003 and 2004, when they won Caf Champions League trophy back-to-back...and remain the only team that have achieved the feat in Nigeria. But this time they may decide to leverage on their success as current champions of NPFL.
As you already know, fans and most eminent people love to associate themselves with success. They are ready to dole out money now than ever before, to enjoy the euphoria of the moment and be part of Enyimba's success story.
Mobilisation of Funds for 2019/20 Caf Champions League Campaign
Club chairman Felix Anyasi- Agwu, by experience is aware of the enormous amount of money needed to prosecute Caf Champions League campaign...the management need to beef up the team, have enough money to play the politics of the competition and enough for travel as well as welfare expenses, especially for away matches...
Enyimba can take advantage of this timing to mobilize funds and move the People's elephant into a multi million dollar club.
1. Mobilize Eminent Supporters, well means people of Abia state and Nigeria to invest as well as support this upcoming campacampaign
2. Promote and mobilize funds from Club Supporters through official Registration.
3. Go for Shirt Sponsorship
4. Seek for associate Sponsorships too
5. License and receive royality from sales of Enyimba replica jerseies and other memorabilia
6. Increase Gate fees for Champions league games...
To achieve all these require aggressive marketing strategies and this is where Enyimba's management come play. They must look beyond government funds, and take advantage of these other sources of revrnue
The club management should set up a high level marketing department or they may decide to engage a sport marketing agency like GreenHuntets Sports International. You can call us for discussion: +234(0)809 877 2556.
