Hello dear, I guess you are a school owner/proprietor or Headmaster/ Headmistress; or perhaps a loyal games master/ teacher who has the growth of your school at heart. If so, then this article will make so much sense to you, it will blow your mind. You may even wonder why you haven't thought of it this way, all the while.
Before we go into the article proper, let us do a little exercise on your customer persona.
One of the things a modern day parents will probably do if he or she relocates her family into a new area and want to change the school of her children, will be to go online (on the internet) to search for the best schools in that area. Probably, on Google or other search engine.
Imagine if a sports loving parents who wants his or her children to be sports inclined stumbles on a media post (write up or video) that showed how excellently your school organized your last Inter-house sports competition... such content may likely lead the parent to your school.
Think of it, how has your school taken advantage of this most important parents behavior? The thing is, if the parents search the internet will they find stories about your school's programs and achievements?
Now go to Google on your smartphone or on other internet enabled device you have, then search for "The best primary or high schools in your area." Find out what shows up on google. Did your school pop up? That's what I want to share with you here.
This is the reason I say you should make provision for media coverage in your next School Inter-house Sports competition! Otherwise, you would be wasting a great opportunity to sell your school to the public.
Oh, maybe, you are looking at the cost eh? Well, you don't necessarily need to engage a television station or a newspaper house. Think about the social media.
For an affordable fee you can invite a blogger who has a popular sports blog like the one you are reading now "CheerOnNigeria."
1. Invite CheerOnNigeria blog"
With just Hundred thousand Naira or so, we will do a good work for your school. There are some Search Engine Optimization (SEO) technicalities we can apply to make your school post show up on google first page, anytime people from your environment search for schools or school sports.
For Example, we covered the first Inter-house sports competition of Royal Court Schools in 2017. As I write now in 2020, that post is still generating lead for the school... over 220,000 view and still counting. Read the post here:
2. Invite Lagos Schools Online
If your schools in Lagos state for example, you may also decide to invite publishers of Lagos Schools Online ( www.lagosschoolsonline.com ) to cover your inter-house sports competition. That website is also an authority in school news and info on the internet.
3. Publish on Your School's website
Publish the Story of your Inter-house Sports competition on your school website. I guess your school has an active/ interactive website? Most schools have a website this days.
Get someone who understands how to write digital marketing contents online to do justice to it.
4. Post on Relevant Social Media platforms:
Create a page for your School on popular social media platforms like facebook, twitter, youtube, instagram... post pictures and short story or description of your inter-sports competition and post it on facebook, twitter, instagram or snapchat. You can go live or post video highlights on your Youtube or Ceflix channels.
Well, if you do not know how best to approach this important media coverage and posting on social media, you can consult with us. Call: +234(0)809 877 2556.
