It is pretty easier to make money these days, only if you know how! You can just start a career of your own choice effortlessly. I mean, a career you are so passionate about.
Imagine, I love Nike Sportswear so much. I dress most times from my face cap to shoes, all Nike brand and I always post photos, comments online as well as telling fans in my local community that Nike is the best quality sportswear in the world.
...Not knowing I could be paid thousands of US Dollars for all my effort... if only I do become a brand ambassador of Nike - officially employed for the job.
Did you Know you can become a millionaire by working as a brand ambassador for some of the top international sports brands around the world? Let me show you how.
But first...
What is a Brand Ambassador?
A brand ambassador is someone who represents a company, either in person or online. Brands are usually looking for people to “personify” the brand’s identity and turn their values to life.
Your main mission is to spread awareness of the brand through more of a “word of mouth” strategy and personification of the Brand.
Companies use brand ambassadors so they can have a medium to connect them and put them in touch with the customer base. Some ambassadors endorse the company on social media or via blogging, while others do that through events.
After all, why wouldn’t companies want brand ambassadors? 20 to 50 percent of all purchasing decisions are a direct result of positive word of mouth.
Join Fanza - fans influencers network on WhatsApp, Get information of sports-brands recruiting brand ambassador at the moment
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12 Ways To Become a Brand Ambassador
Becoming a brand ambassador isn’t going to happen overnight. I’ve put together this 12-step guide to show you the correct path to follow to help you get started.
1. Create a compelling social media profile.
The harsh reality of becoming a brand ambassador is:
Followers count, content and engagement rates matter more than anything. In today’s social-media-controlled world, this is the first place most brands start looking.
Build your own image as a sport personality and create a brand out of yourself. This is the most important step. Before you consider becoming a brand ambassador, think of yourself as a brand. A sports brand for that matter.
Find out what makes you different than anyone else.
Why would a brand want to work with you?
Exude a positive vibe. Your social media profiles need to have a “cohesive” look, a positive feel, and lively and “real” vibe as a sports influencer.
Incorporate the right keywords. Which results do you want to come up in? Do you want to become a brand ambassador in football, Fitness, Golf niche...? Think of that and then ensure that your profile seamlessly incorporates the right keywords.
2. Stay active on social media.
It’s not just about having 100k followers, it’s about engagement. There are plenty of companies who will completely ignore your number of followers and look at your engagement rate.
Brands will not be interested in contacting you if you are not engaged with your followers. They want to see that your followers (sports fans) trust your opinion, like having “conversations” with you, and that you are like a solution provider or likable person in general.
3. Post incredible content related to your Sports niche
Staying active doesn’t mean that you should be posting just for the sake of posting, though.
You need to catch the attention of your existing followers and any potential ones. Make sure your feed is interesting enough for big Sports related brands to contact you.
Try to post content that is geared towards a defined target Sports fans, and get creative!
The more compelling your content is, the better. Be it videos, Instagram pictures, infographics, tutorials, or written blogs – you will need to constantly create exciting content.
4. Create a personalized hashtag.
Pick a hashtag that represents you as a sports brand.
This helps keep all your posts in one place and will show brands that you pretty much know what you’re doing.
5. Know the audience you Reach
Again, having interesting sports content and staying active is not enough. Your overall reach is a substantial aspect of whether or not a sports brand like Nike or Adidas will hire you as a brand ambassador.
You need to grow an audience that resonates with the type of brands you want to partner with. This is why you need to understand:
- The type of audience your brand has, sports lovers
- The type of audience you already have.(Example, football fans)
- How to create content that attracts the type of audience the brand is looking for.
6. Work with a brand network.
The best place to start getting Sports brand deals is to sign up on a sports network site that facilitates the whole process for you.
You will need to have an established profile, following, and engagement by then.
Create an influencer profile on websites like Fanza, Socialstars or Collectively Inc, and upload your information and status and then sit back and wait!
7. Look for Sports brands you really love.
It always shows when influencers promote products that they’re not particularly fans of. Find a sports company that sells products that you actually would incorporate into your lifestyle and then contact them.
Don’t go out looking for fitness-related brands if you’ve never been to the gym yourself or a football related brand if you are an active fan.
What differentiates successful brand ambassadors from normal ones is how much they can embrace the company that they’re promoting.
Needless to say:
The more you can identify with what you’re selling, the more genuine it will come off.
8. Passion is king.
An unrelenting attitude is what will make you stand out. It’s what will make your profile stand out amongst the thousands of other profiles that are all searching for the same sports brand as you.
Here’s the thing:
Becoming an incredible brand ambassador requires practice. It requires passion, convicting and time investment.
Only someone who is truly passionate about what they’re promoting is unstoppable.
9. Set up a Personal Webpage.
Create a webpage that explains what types of sports brands/companies that you want to secure, and showcase your general stats and what you can offer to the brand.
Be sure to include any previous sports brand ambassador campaigns you were involved, that were a success.
Brands want to work with people who can get results. Showcasing your ability to create a return on their investment is HUGE and will open the doors to a ton more opportunities in the future.
10. Get into as many sports related Network
Wherever you go: Network.
Be it in person, online, through social circles or even a. events. The more people you know, the better.
After all, brands want someone who has a strong network around them.
Not only will it strengthen your profile as a brand ambassador, but it will also increase your potential chances of getting hired as one.
11. Train as a marketer and Brand Ambassador
You are 100% better when you train for job than when you didn't
Trust me on this one: You will need to be educated on how you can rock online marketing. Brands want someone who can guarantee them social reach and engagement.
There are plenty of online courses that will take you through the main pillars of online marketing – from Instagram ads to SEO. You’ll actually start to notice the difference once you implement what you learn along the way.
12. Carry yourself in a professional manner.
Carriage matters when it come to the job of a brand ambassador
When it comes to being a sports brand ambassador, you might find yourself caught in the middle of some unneeded drama. All you need to do is stay polite, humble and let your account be a reflection of your values.
Get your online accounts ready for presentation because brands will stalk you (this might be time to remove any cringy holiday pictures!).
Conclusion
Becoming a Brand Ambassador will open so many doors
Once you get your first successful campaign, the opportunities will begin to snowball. You can be greatly rich working as a brand ambassador: Make money and enjoy lots of freebies from the sports brand you are representing.
However, it has been an important and a puzzling subject for sports managers." Awoyinfa further discusses development of motivational concepts in sports organisation; application of motivational theories to sports management; methods of behaviour modification, etc., in this chapter. ladypalmranch.com
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