How to Make Your Sport Betting Media Campaign A Great Success -Consider the OFFER

 

You know you're a bookmaker when you see a website sitting on traffic on the internet, it's completely seconds per seconds, and all you can think about is "how can I drive these traffic to my website like this?"

Then you contact the website owner to see if you can agree an affiliate partnership arrangement. If not, you may decide to pay for banner ad or advertorial write ups to direct traffic from the website to your sport betting platform. Sometimes, you're tempted to ask the website owner "what conversion rate can he assure you if you pay X amount." 

I find it absurd when bookmakers want to have a Cost Per Action (CPA) arrangement with media owner. They propose to only pay commission to the media owner when a customer purchase, as if they're pushing the job to media owner  to make his audience buy. 

Why I do not Enter Affiliate Marketing Arrangement

The job of media is to help you reach certain demographic audiences that are your potential customers. The media owner isn't the one to convert leads to customers for you. It is your offer! The fact is, no matter how good an advertising campaign is, it cannot save a Bad Offer! 

I am about to share with you the biggest reason bookmakers fail with paid advertising campaign, and it may shock you.

The problem is not what most people think.  If you asked 100 bookmakers why their ads failed, 99% of them would say everything else but the right answer.

Ready to find out?

If you don’t have a crazy compelling offer that makes punters rush to your betting site and to bet regularly, then nothing else is going to work.

Get it into you psychic, A great paid media campaign will not save a bad offer; but a great offer will work even with a bad media campaign.

I’m sure you are thinking, this is Bullshit!! 

So let's go into details, and I am not trying to step on anybody's toes or let anyone down. You're still the expert 

Let's look at this example.

Pretend you are a business development or growth expert for a Sports betting brand. The brand is irrelevant for this example.

Most business development managers often think they have an offer that is 100% resistable.

They write a sales letter or advertising campaign with a Calendly booking widget (100% welcome bonus, 25% ACCA bonus, best odds) and wait for the punters to flood in.

Most of them talk about how to 10X the business, find the roadblocks, and uncover 3 things to double the business in 90 days.

Here is the problem: the offer sounds like everybody else offer.

And you are asking the punter to cross carpet to your own betting site. Why should the punter listen to you if you are virtually offering the same thing? Why should he jump ship? 

You may decide to pitch your campaign in all related websites or all media out fit in the world. The result will be little or nothing - wasted time and money. 

The offer for giving them "100,000 welcome bonus" in your banner and 30 seconds video on social media is stale. Whether you use influencers or their favorite celebrity, it will not work! 

You may ask, what else can I offer? Sports betting nomenclatures are all the same! Then, think out of the box! What can I offer outside sports betting paraphernalia that can also attract punters to jump ship. 

Are you thinking now? 

If punters don’t find unique value in your offer, they will not jump ship. Even if you are looking at the unreached market, an entirely new customer segment. It will still be your UNIQUE OFFER!! 

You may say, whatever unique offer you come up with, in the next few weeks or month, other sports betting brands will copy the offer or even enhance it. 

Yeah, that happens in every competitive market. Every brand manager is on the look out for what their competitors are doing, so as to continually adjust their offer and marketing strategy. 

You must learn to be ahead of your competition. Research and get regular update reports of changing market variables. Then have a very creative team to brainstorm on what next foot to put forward. 

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The point is, If you have a great offer, punters will say YES in droves. But if your offer sounds like everybody else and you ask them to trust you and take all the risk, no amount of paid media will help.

So take a step back and look at your offers and see if they are head-and-shoulders above the competition.

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Because if they aren't, paid media is a fast way to burn money.