This week we got the chance to chat at the Sports Marketing Roundtable, about how to solve the challenge most, if not every sports betting company in Nigeria face. Driving customers through the journey, from the point of Registration to actual regular betting.
Indeed, with several promotional gimmicks and activation strategies, many sports betting companies succeed in driving the first step in the customers betting journey, which is getting them to Register on their online platform (website) - Benson Chukwueke, began to explain.
The second is to get customers.to deposit funds and then, place first actual bet. Finally, how to get the customer to continue on a regular basis to place bets more frequently. To solve this mathematics is a simple equation:
Registration Activation + Big Bonuses + Real-time Customer Engagement = Frequent Betting.
Benson Chukwueke, is such proficient Sports marketer and one of the greatest influencer of football fans in Africa. He spoke about how his company help sports betting companies with customer acquisition and fan engagement in Nigeria sports wagering space
There are many challenges sportsbooks and content providers face in this extremely fast-moving market.
We offer digital marketing solutions, focusing on two core offerings: Intelligent Messaging, which is a data-driven, multi-channel CRM and digital messaging platform, and Sports Engagement Platform, a purpose-built sports-powered customer engagement platform for sports betting, using game state, live odds, and player behavior.
"In today and with the younger generations, gambling is not seen as a taboo...its just another way for fans to have fun, be social, and “raise the stakes” of viewership, then at end, may, getting rewarded for their passion and knowledge. They make most of their betting decisions based on their knowledge of the game, and would want to have real time information about the games they choose to gamble with."
We solve this challenge by providing real-time fan engagement and activation for sports betting operators and sports content publishers in a time where fans have lots of choice and distractions. They want something current (at the moment), relevant (only what they are interested in), and engaging or exciting to them.
You can build their interest to the highest level to stake a bet days before and during the game with intelligent messaging.
Intelligent Messaging platform is widely used across the industry as a CRM, and digital messaging platform for sports betting, gaming, and lotteries in particular, and has been in use with clients since 2015
Where we found the most success is tailoring the message content to the right channel. Some individual customers may prefer an omnichannel approach; others will have very specific channels they will only engage with. Some channels are more successful depending on if the customers are in-session or out of session.
About Benson Chukwueke - is the Chief Executive Officer of GreenHunters Sports International - a sports marketing and management company in Nigeria which is saddled with the responsibility for the growth and operations of the African football market.
He has built and led teams at the intersection of paid media, acquisition, building fans data base for clubs, lotteries and online sports betting in Nigeria for over a decade now.
Before he start up this company, Chukwueke held Marketing manager/ Data Analyst positions at NgEx, a Media and Information Technology Company in Lagos Nigeria. Contact: +2348098772556
