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Hello, welcome here on CheerOnNigeria website. I am Benson Chukwueke, a sport marketing and management consultant. Sometimes, we like to take you on a rollercoaster, to open your eyes on some the sports business and market intelligence across the global sport market. Not many knows and I guess you may even argue if I tell you that Nigeria is the best place to invest in football rightnow in Africa... And the goldmine is The Nigeria Football Fund (TNFF Instrument)
At present, Football and other sports in Nigeria are faced with challenges like inadequate funding, poor infrastructure, administrative hiccups and poor event management, amongst others. And if you have invest intelligence you will know that where there are a lot of challenges poses the great opportunity for investment. Nigeria has one of the largest football market in world today, estimated to worth over €100 billion or more. Positioning yourself to be the solution to the challenges promises a lot of return on investment (ROI).
Thus, the TNFF initiative seeks to provide liquidity support to football or sporting projects targeted at the growth and development of the football economy and its value chain in Africa’s most populous black nation, Nigeria.
TNFF is a national project that seeks to address the various challenges in the sports ecosystem, build a strong and sustainable football/sports economy by delivering efficiency in the funding management and administration of the beautiful game.
TNFF is also a project that will help transform football from a socio-political tool to a profitable business enterprise and by extension, a national asset that will help in transforming Nigerian Football Clubs into a profitable business enterprise, with the multiplier effects that will drive a cycle of growth across several other sectors. TNFF further supports government’s drive for revenue diversification.
When The Nigeria Football Fund (TNFF) was officially unveiled to would-be investors and football stakeholders in the country on Tuesday, March 22, 2022, it received a rousing hearty welcome because the fund came with a lot of features aimed at turning our football industry from its obscure recreational status to a pure business enterprise.
The Nigeria Football Fund (TNFF) is an open-ended SEC-Registered Unit Trust/Mutual Fund with an initial public offering to raise N5,000,000,000, through the issuance of 5,000,000,000 units at N1.00 per Unit.
It is a Fund launched by GTI Asset Management & Trust Limited to provide sustainable solutions to the challenges hindering the growth and advancement of football in Nigeria by focusing on the development of the Nigeria Professional Football League Clubs. The Fund seeks to build a strong economy on the wings of football.
TNFF shall be investing in high-quality investment-grade instruments involving equities of quoted companies, money market or fixed income instruments, and strategic investment in football/sports sector via securitized lending investments in identified short to medium term “football projects.”
Many invitees who witnessed the epoch-making event attested to the fact that TNFF is very different from other existing Funds in the market.
Objectives of the Fund
The Nigeria Football Fund seeks to build a “Football Economy” within the Nigeria sports ecosystem. The fund is packaged to provide sustainable solutions bedevilling the development of Nigeria football with focus on the Nigeria Professional Football League Clubs.
The fund aims to transform football clubs from socio-political tools to profitable business enterprises and by extension, a national asset; contributing a significant percentage of the Nigeria Gross Domestic Products.
The fund will promote investment culture among participants in the industry with an opportunity to earn returns from investing in investment-grade instruments involving equities of quoted companies, sovereign and corporate short/long term debt obligations and securitized lending investments in identified short to medium term “football projects.”
The multiplier effects of building a “football economy” is extremely huge, as an improved football sector will drive a cycle of growth (value-chain effects) across several other sectors like Tourism, Broadcasting, Technology, Gaming, Media, Hospitality, Transportation, Merchandising etc. The end result of these will lead to increased economic activities, increase in employment opportunities, rise in disposable income, significant contribution to GDP and a general increase in demand for the products, goods and services produced by Nigerian corporates/manufacturing companies.
Why TNFF is Unique and Different from Other Funds
First, most of the existing Funds are either Equity, Money Market, Bonds or Real Estate Funds, but TNFF is a Football Fund which has never existed anywhere in the African continent or in the world. It is also a unique developmental Fund which is more of a national project that is distinct and novel. The Fund completely uses a blue ocean strategy that differentiates it from others.
What is Football Economy
TNFF is committed to building a “Football Economy” within the Nigeria sports ecosystem that is aimed at solving a major national challenge. For purpose of clarity, a Football Economy consists of football and other sporting activities measurable in statistical terms as a significant component of the nation’s Gross Domestic Product. Other sporting activities include Basketball, Boxing, Athletics, Table/Lawn Tennis, Golf, Polo, Cricket, etc.
Who Can Invest?
However, the third special feature of TNFF is that it guarantees financial rewards for the passion investors have for football or sports in general. Here, passion for sports/football is rewarded with financial returns, as sporting/football fans become football investors and become financially rewarded for it.
Simply put, investment by corporate bodies or individuals in TNFF is an investment in the development of football in Nigeria and such investment will help in promoting Corporate Social Responsibility (CSR) in Football.
For example, many corporate bodies incur yearly expenditures on sponsorships, which are usually written off in their statement of profit or loss. Thus, TNFF provides an opportunity to capitalize such “donations” made to develop football infrastructures, thereby assisting in restructuring the balance sheet through the reclassification of “donations to football” to “investment in football”.
How To Invest.
Simply visit GTI Asset Management & Trust Limited or its website or through any authorized stockbroker or bank to complete the Application Form and submit with evidence of payment, which could be bank lodgements, crossed cheque or transfers (CASH PAYMENT IS NOT ALLOWED), and we will contact you.
What is the procedure for selling or redeeming my investment?
Unit-holders can sell their units in the Fund after the initial 6-months minimum holding period. Unit-holders will be required to redeem units online or complete a Redemption Form and return the proof of investment to the Fund Manager. Once these documents have been verified, the redemption request will be processed within five (5) business days. Minimum permissible holding after partial redemption is N100,000 or such balance as advised by the Manager from time to time.
Safety of Investment
Finally, every investor in TNFF has nothing to fear because the fund has been so uniquely designed for safety in order to provide a win-win situation for the investors, stakeholders and it enhances the growth cum development of the beautiful game in Nigeria.
TNFF is the only magical wand that can lay a rock-solid foundation; propel our football to a desirable height and also lessen the burden of government in funding a professional sport like football.
The time for local and foreign investors to invest in TNFF is now because of the growth potential of the investment. It may be too late to get it at a lower price in the near future for a stitch in time saves nine
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