President/ Chief Executive
Officer (CEO), GreenHunters Sports International
AND
Founder, Inspire Football Life (IFL Network)
AND
Founder, Inspire Football Life (IFL Network)
Benson Chukwueke is a man of several accolades: ViewProfile Here.(Over 2 million people have viewed it)
His growing
influence online has caught the attention of BBC Sports and his work severally
mentioned in Techorati’s State of Blogosphere Reports, especially on how he
engages Nigeria football fans and make them richer. In this interview, he made
some salient revelations on how you can become influential online and how
football fans can become richer through his various football services.
Q1. Sir, your personality is growing steadily
online and among football fans in Nigeria. What may be the reason for all the
attention you are getting now?
A1. Thank
you. I take the question as a compliment. I am aware that my work is spreading
among football consumers on a global scale, especially in USA, UK, Germany,
India, China, South Africa and so on. But it seems to be gaining more clout
among Nigeria football fans spread across the world – that’s understandable.
They are my first target audience in this regard. I believe I am satisfying
their needs and adding value to their lives - that may just be the simple reason.
Q2. What’s your drive? Why Nigeria
football fans? Are they such a profitable niche market?
A2. Well, I
discovered that football is one sport that makes most Nigerians happy and I
wanted to contribute to their happiness. I wanted to always give them something
to cheer about.
When I made
my research, I found out that 3 out of every 5 Nigerians now use some kind of
internet connected mobile devices, that gave me the idea that if I go online I
would have the potential to reach over a 100 million Nigerians.
I love what
I do, it’s like a hobby. My sport marketing background has provided me the
expertise to deliver solutions, inspirations and opportunities that meet the
needs of the fans. Indeed, it’s beginning to yield dividend to my business on
both national and international fronts.
Q3. I guess one of the dividends is
your becoming a celebrity online. How did you achieve such prominence?
A3. The
secret is simple, I provide unique and valuable contents that are attractive to
my target audience and Google help me go viral through Search Engine
Optimization (SEO). The thing is this; I set up myself to reach most football
fans across the world and also made it easy for then to reach me also.
I blog
consistently on Google blogger and I post contents that attract over 1, 000
daily visitors. I continually build my community on social media platforms such
as Facebook, LinkedIn, Google+, and Twitter, which has yielded both vertical
and horizontal integrations to my business.
I research,
write and market some very important information products and deliver some
valuable affiliate products to my fans online. I also organize offline football
events such as seminars and football trial camps.
This has led
to overwhelming daily engagement with fans – my phones get clogged with calls
and my mailbox full of inquiries. These give me the feeling of relevance to my
generation, as I answer their questions, deliver formulas and rare
opportunities that are changing many lives.
Q4. You seem to be getting more
attention through your initiative – Take Your Passion to The Bank. Can you tell
us a little bit about it?
A4. It’s
true! I think I get a lot more attention from fans in Nigeria because I am
helping them make money online. ‘Take your passion to the bank’ deliver to fans
opportunities and formulas that help them make money while enjoying their
passionate sport and supporting their favorite teams.
It became a
kind of a boom when the young man, Bolaji Ayomide from Bariga Lagos, won
US$250, 000 from 1960Bet; using the formula we delivered to him. Many of my
fans had also made money using the Bet365 formula on our Cheer on Nigeria blog.
We’ve made
watching live matches more exciting and valuable to fans by educating them on
how to play ‘Live Fantasy football game at ‘Picklive Nigeria’ and participate
in football game show such as: the next big match, Soccer mental and so on,
which delivers a lot of cash to them after every live match.
