In our world today, the popularity of anyone could
be measured by the number of people connected to that person on the social
media, precisely facebook connections and twitter followers.
But then, having the highest number of twitter
followers means that you’re worth a special interest. It means that more people
across the world would like to keep in touch with you real time. So whatever
you tweet immediately goes viral.
This is what advertisers pay for. They can measure
the worth of your tweet in financial terms, ‘cost per tweet’ (CPT), which is
equivalent to the usual advertising Cost per thousand (CPM).
For instance, the world’s most popular athlete,
Cristiano Ronaldo, has over 37.5 million twitter followers and an estimated
cost per tweet worth $260, 490. That means for every sponsored tweet by
Ronaldo, the advertiser would pay him over 4.5 million Naira.
Global brands apply such clever advertising method.
They endorse a celebrity who has some of the highest twitter followers, then
they get him to tweet something interesting about their brand performance or
event - real time. The result is certain that such tweet will go viral.
Here we are looking at the Top10 Nigerian
Footballers with the highest twitter followers. We also attempt to estimate the
cost per tweet for each footballler in the list. In descending order below, we
have
1. Victor
Moses is a Nigerian professional footballer who plays for Premier league side
West Ham United on loan from Chelsea. A major player in Nigerian national team.
Was in the 2014 world cup team. He is perhaps, the most popular Nigerian player
on the social media today.
Twitter Followers: 716K
Estimated Cost per Tweet: $5, 123
2.
Peter
Odewingie is a Nigerian professional footballer who plays as wing attacking
midfielder and sometimes striker for Premier League side Stoke City. He always
remain a consideration for another call up to Super Eagles. He was in the 2014
World cup team. Odenwingie has severally ran into trouble with his tweets.
Twitter Followers: 240K
Estimated Cost per Tweet: $1, 922
3.
John
Mikel Obi is a Nigerian Professional footballer who plays defensive midfield
for English club, Chelsea. Regarded as a super-sub at Stamford Bridge, but a
key player for the Nigerian National team. Was in the 2014 world cup team.
Twitter Followers: 224K
Estimated Cost per Tweet: $972
4.
Emmanuel
Emenike is a Nigerian International footballer who plays as a striker for Al
Ain on loan from Fenerbache. Regarded as a very fast striking human weapon. Became particularly popular
after emerging the highest goal scorer in the Victorious Super Eagles AFCON
2013. Recently recalled to the national team after a long stay away.
Twitter Followers: 162K
Estimated Cost per Tweet: $710
5.
Ikechukwu
Uche is a Nigerian Professional footballer who plays as a top striker for
Mexican club, Tigres UANL. Regarded as the most effective Nigeria’s prolific
striker, who has been unlucky with Injuries. Has always been in consideration
for another call-up to Nigerian National team.
Twitter Followers: 59.6K
Estimated Cost per Tweet: $238
6.
Kenneth
Omeruo is a Nigerian Professional footballer who plays as center back for
Turkish club Kasimpasa on loan from Chelsea. Omeruo remain the only reliable
libero for Nigerian national team today. Was in 2014 World cup team to Brazil.
Twitter Followers: 51.1K
Estimated Cost per Tweet: $209
7.
Obafemi
Martins is a Nigerian International footballer who plays as a striker for the
USA club Seattle Sounders. Volkwagen MVP Runner-up, Completed perhaps the most
prolific season that might sooner or later earn him another call up to Nigeria
national team.
Twitter Followers: 49.5K
Estimated Cost per Tweet: $189
8.
Onazi
Ogenyi Eddy is a Nigerian Professional footballer who plays central midfield
for the Italian Seria A club Lazio. He is regarded as the Super Eagles Midfield
Maestro, very effective and vastile.
Twitter Followers: 43.8K
Estimated Cost per Tweet: $136
9.
Joel
Obi is a Nigerian Professional footballer who plays as a midfielder for italian
club Torino. A very creative and dynamic playmaker, recently recalled to
Nigeria National team.
Twitter Followers: 29.4K
Estimated Cost per Tweet: $75
10.
Elderson Echiejile is a Nigerian International
footballer who plays as a left back for the French club AS Monaco. Remain one
of the reliable defender in Nigeria National team.
Twitter Followers: 24.4K
Estimated Cost per Tweet: $71
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