Advertisers' Rate: 10 Most Followed Nigerian Footballers on Twitter

In our world today, the popularity of anyone could be measured by the number of people connected to that person on the social media, precisely facebook connections and twitter followers.

But then, having the highest number of twitter followers means that you’re worth a special interest. It means that more people across the world would like to keep in touch with you real time. So whatever you tweet immediately goes viral.

This is what advertisers pay for. They can measure the worth of your tweet in financial terms, ‘cost per tweet’ (CPT), which is equivalent to the usual advertising Cost per thousand (CPM).

For instance, the world’s most popular athlete, Cristiano Ronaldo, has over 37.5 million twitter followers and an estimated cost per tweet worth $260, 490. That means for every sponsored tweet by Ronaldo, the advertiser would pay him over 4.5 million Naira.

Global brands apply such clever advertising method. They endorse a celebrity who has some of the highest twitter followers, then they get him to tweet something interesting about their brand performance or event - real time. The result is certain that such tweet will go viral.

Here we are looking at the Top10 Nigerian Footballers with the highest twitter followers. We also attempt to estimate the cost per tweet for each footballler in the list. In descending order below, we have

1.     Victor Moses is a Nigerian professional footballer who plays for Premier league side West Ham United on loan from Chelsea. A major player in Nigerian national team. Was in the 2014 world cup team. He is perhaps, the most popular Nigerian player on the social media today.

 Twitter Followers: 716K
Estimated Cost per Tweet: $5, 123

   Peter Odewingie is a Nigerian professional footballer who plays as wing attacking midfielder and sometimes striker for Premier League side Stoke City. He always remain a consideration for another call up to Super Eagles. He was in the 2014 World cup team. Odenwingie has severally ran into trouble with his tweets.

 Twitter Followers: 240K
Estimated Cost per Tweet: $1, 922


John Mikel Obi is a Nigerian Professional footballer who plays defensive midfield for English club, Chelsea. Regarded as a super-sub at Stamford Bridge, but a key player for the Nigerian National team. Was in the 2014 world cup team.

 Twitter Followers: 224K
Estimated Cost per Tweet: $972


Emmanuel Emenike is a Nigerian International footballer who plays as a striker for Al Ain on loan from Fenerbache. Regarded as a very fast striking  human weapon. Became particularly popular after emerging the highest goal scorer in the Victorious Super Eagles AFCON 2013. Recently recalled to the national team after a long stay away.

Twitter Followers: 162K
Estimated Cost per Tweet: $710


Ikechukwu Uche is a Nigerian Professional footballer who plays as a top striker for Mexican club, Tigres UANL. Regarded as the most effective Nigeria’s prolific striker, who has been unlucky with Injuries. Has always been in consideration for another call-up to Nigerian National team.

 Twitter Followers: 59.6K
Estimated Cost per Tweet: $238


Kenneth Omeruo is a Nigerian Professional footballer who plays as center back for Turkish club Kasimpasa on loan from Chelsea. Omeruo remain the only reliable libero for Nigerian national team today. Was in 2014 World cup team to Brazil.

 Twitter Followers: 51.1K
Estimated Cost per Tweet: $209


Obafemi Martins is a Nigerian International footballer who plays as a striker for the USA club Seattle Sounders. Volkwagen MVP Runner-up, Completed perhaps the most prolific season that might sooner or later earn him another call up to Nigeria national team.

 Twitter Followers: 49.5K
Estimated Cost per Tweet: $189


Onazi Ogenyi Eddy is a Nigerian Professional footballer who plays central midfield for the Italian Seria A club Lazio. He is regarded as the Super Eagles Midfield Maestro, very effective and vastile.

Twitter Followers: 43.8K
Estimated Cost per Tweet: $136


 Joel Obi is a Nigerian Professional footballer who plays as a midfielder for italian club Torino. A very creative and dynamic playmaker, recently recalled to Nigeria National team.

 Twitter Followers: 29.4K
Estimated Cost per Tweet: $75


       Elderson Echiejile is a Nigerian International footballer who plays as a left back for the French club AS Monaco. Remain one of the reliable defender in Nigeria National team.

Twitter Followers: 24.4K
Estimated Cost per Tweet: $71

1 comment:

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