I hear a lot of people say it's no use, blogging is a waste of time!
Of course, many have tried their hands on this new media vocation and
couldn't find any way to turn it into a money making venture. Maybe it's
different elsewhere, not here in Nigeria, they say.
It could be fun if you are just flattering your passion or ego
blogging as a hobby. You could get a lot of accolades from your audience... at
your best make some passive income, but as a regular money making business
venture, NO - NO!
So when I tell people that I blog for a living, they roll their
eyes, "so that's what you do?" they say. "You get regular pay
for sitting on the Internet all day and writing about football... how do you
achieve that?"
Perhaps, you may know some of the few blogs in Nigeria that are
sailing the Internet waters so well... Linda Ikeji's blog, Nairaland forum,
Bella Naija, Mary Ann's blog... in the lifestyle and New technology gadgets
niche.
Talking about the most popular blogger in Nigeria Linda Ikeji, you
may have heard how the lady genius built NGN50 million business out of
blogging. And its all over the media how she's now expanding her business to include:
Linda Ikeji TV, Linda Ikeji Radio, Linda Ikeji Music and other project she
prefer to call LIS.
She just acquired a NGN35
million worth of property and own a Range Rover worthNGN24 million... she's in
serious business if you ask me.
Blogging business is basically the same thing. The best blogs
aren't in the design, they are blogs attracting
thousands, if not millions of traffic everyday like Linda Ikeji's blog.
Blogging is the business of peddling traffic. The more traffic you
attract to your blog, the more business will come to you and the more money you
make.
Blogs make money through:
- § Advertisement - Brands placing advert directly on your blog or through Agents like Ad Sense
- § Advertorial Publications - Brands placing sponsored posts on your blog
- § Afiliate Marketing - promoting other brands on affiliate arrangement and earning commission in the process.
- § Business Support: You can use your blog to promote your own goods and services Blogs are more effective in attracting leads and customers for your business.
It's all about the value of the content you serve on your blog,
information, education, entertainment, opportunities and solutions... Are you
blogging unique contents that a large size of Nigerians or global population
are searching for on the Internet? That's the key for the business success.
Blogs that are providing job search or property search or entrepreneurship business ideas search solutions in Nigeria are attracting
tons of traffic everyday. Blogs like Jobberman, Ngcareer, Naija Properties,
Hulk Estate, Success Digest... are in serious money making business blogging such large size media search niche.
Blogging football is perhaps one of the largest media search, but
has a very stiff competition... Lots of websites and blogs are hustling to
survive in this media niche; especially here in Nigeria were millions of the youth population regularly consume the
beautiful game.
Here, I will tell you how we excel in this market niche and have
turned Cheer On Nigeria (the blog you are reading now) into NGN30 million
business in Nigeria. I will reveal to you some of the creative ways we strategically make money over 7years of
blogging.
Cheer On Nigeria is a football marketing blog that focuses on
promoting Nigeria football brand to local fans and the global community. With
the intention of attracting investors,
sponsors as well as empower talented youth players and fans in general.
CheerOnNigeria attracts thousands of traffic per day and in peak
periods during major football tournaments and events such as Caf African Cup of
Nations; FIFA World Cup, Olympic Games... special fixtures in the Premier
League; UEFA Champions League; Caf Champions League, Nigeria Professional
Football League... the blog traffic usually rises to hundreds of thousands
visitors everyday.
And top brands usually come to negotiate direct Advert placements or Advertorial posts on the
blog. This account for about 36% revenue.
GreenHunters Sports International are the publishers of
CheerOnNigeria blog. They use it as a media plaform to promote and support
their own products and events such as their football educational courses and
Seminars, eBooks and newsletters; Youth football trial camps, Players
Assessment and trial offers; new technology software, App, Gadgets and devices.
And these account for about 54% revenue.
GreenHunters consulting services open opportunities to collaborate
and have understanding with clients... to promote their products and events
such as franchise and affiliate marketing and in return earn service charges
and commissions... These also account for about 15% revenue - Company's Annual
Report 2015.
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