No matter what kind of business you do today, whether Sports,
fashion, oil and gas, Medical, NGO....you need an active presence on the
internet, you need to establish a digital marketing strategy to attract new
customers and retain the old ones.
Digital marketing can work for any business in any industry.
Regardless of what your company sells, digital marketing involves building
buyer personas to identify your audience's needs, and creating valuable online
content.
The reason being...
Marketing has always been about connecting with your audience in
the right place and at the right time. Today, that means you need to meet them
where they are already spending time on the internet.
With how accessible the internet is today, would you believe me if
I told you the number of people who go online every day?
It is, in fact, "constant" internet usage among adults
increased by 5% in just the last three years, according to Pew Research. Over a
three billion people across the world go online daily and spend an average of 8
hours of their active time on the internet.
Customers buying habit has changed too...
Although we say it a lot, the way people shop and buy really has
changed along with it -- meaning offline marketing isn't as effective as it
used to be.
The customers buying habits follow a different course these days.
Most people who are looking for the right product with the right price, first
of all, quary the search engines like Google and may even order for the product
online.
Today, if your business is still not on the internet or you are not
actively practicing digital marketing, then you are largely disconnected from
majority of your customers or audiences.
What is Digital Marketing anyway?
Digital marketing encompasses all marketing efforts that use an
electronic device or the internet. Businesses leverage digital channels such as
search engines, social media, email, Blog and website to connect with current
and prospective customers.
Digital marketing is defined by the use of numerous digital tactics
and channels to connect with customers where they spend much of their time
online. From the website to a business's online branding assets --digital
advertising, email marketing, online brochures, and beyond -- there's a
spectrum of tactics that fall under the umbrella of "digital
marketing."
Benefits of Digital Marketing
Your business is on the go, and on real time engagement with your
customers...
That means you can work from home, while on a trip or having fun in
a tropical African breach with friends, you could still be working… your entire
business accessible on your devices.
As they say in business, your active customers are your pay check. Daily,
you are generating leads and engaging your customers with constant interaction
with your business using electronic tools.
Unlike most offline marketing efforts, digital marketing allows
marketers to see accurate results in real time. If you've ever put an advert in
a newspaper, you'll know how difficult it is to estimate how many people
actually flipped to that page and paid attention to your ad. There's no
surefire way to know if that ad was responsible for any sales at all.
On the other hand, with digital marketing, you can measure the ROI
of pretty much any aspect of your marketing efforts.
In case, you need training on how to set up digital marketing for
your business and also learn the working strategies to grow your football business
fast. Then, we can help you with that . Contact us at GreenHunters Sports
International, Call: +234(0)809 877 2556
or email: gh.sports1@gmail.com
