How Advertising on Enyimba FC Shirt Can Support Your Corporate Brand

Hello, my name is Benson Chukwueke, a sport marketing consultant in Nigeria, CEO GreenHunters Sports International. I usually share football marketing intelligence, football business and career opportunities as well as football related product reviews and recommendations. You can relatively trust our judgement here as an AUTHORITY BLOG, but of course you can make further inquiries. And if you need to consult with us, call: +234(0)809 877 2556 to book an appointment.

Here, I am sharing the reason for recommending Advertising on Enyimba FC Shirt. How it can help your corporate or product brand gain preference in Africa.

Advertising on a football club's shirt is seen as your brand's association or partnership with the club, which is a bit different from advertising on other media form...why it is often referred to as Shirt Sponsorship.

Your company is taking advantage of the popularity (the prime devotion and attention football gets) as well as the nomenclature of the club to promote their own corporate or product brand.

Nigeria being largely a football crazy country with over 80 million active consumers of the sport... and Enyimba International football club of Aba being a prime quality club not only in Nigeria but in Africa as a whole may be one of your best options to achieving preference for your corporate or product brand.

I'll tell you here, why I recommend Enyimba fc...

Nigerian teams haven't been that successful in the continent, but Enyimba International Football Club of Aba made history by not only being the first and only Nigerian team to have won CAF Champions league, but they won it back to back in 2013 and 2014...and wrote their name in  Africa's Football hall of fame.

This year the Aba based club is targeting again to be the first Nigerian team to win the Caf Confederations cup.

Enyimba fc is the most successful football club in Nigeria no doubt, and indeed, one of the popular clubs in the continent of Africa. Enyimba has won Nigeria Premier league, now rebranded Nigeria Professional Football League,( 8 times) and the Challenge cup, now called Federations cup, (6 times).

Enyimba fc has such mentality of champions that drive their players to a high competitive, domineering style of play, which always put their opponents under pressure. Resultantly, the team almost always end-up top three in most league and tournaments they participate in. The team's star player Mfon Udoh hold the record of all time highest goal scorer in NPFL for 12years running now.

The club also known as "the People's Elephant" (when translated in English) with their popular supporters trademark chants in ibo language "nzogbu nzogbu enyimba  enyi..." which literally means, "stampede stampede the people's Elephant stampede..." is a team largely supported by Ibo traders scattered across the country from Ariaria market in Aba to Onitsha main market, then from Aspanda market lagos to Sabo garri market Kano...are large number of supporters, estimated to be over 10 million fans across the region, rooting for the team.

#1, Enyimba fans Demographics

The demographics of Enyimba fan base is very attractive...young businessmen (between 16 - 55years old) with regular income and active consumers/users of football related or associated products.

#2. Enyimba fans Match Attendance

 Enyimba have not been playing in their Enyimba International Stadium due to renovation work going on there. Playing in Port harcourt and Calabar fans have to travel many miles away, yet they still record appreciable attendance averaging 10, 000 per match.

But when Enyimba play in Aba, especially during continental matches the city and neighboring cities all head to the stadium that brought about the need for expansion of the stadium from 18,000 to now 25,000 capacity.

#3, Enyimba Media Attractions

Sadly, there is relatively mainstream media blackout and reporting of NPFL games are usually at the inside back page of most newspapers, but Enyimba enjoyed 22% of the total live TV broadcast from Supersports, the TV right holders in the past five years. SuperSports reach African audience more extensively than any other station in the world.

Moreover, Enyimba is always playing at the continental level, Caf champions league or Confederations cup, which extend their media reach across Africa.

However, it is difficult to measure print media publications or radio broadcast, since they are largely fragmented in Nigeria. The thing is, most Enyimba fixtures are attractive to the media, depending more on the quality of their opponent.

#4. Enyimba Social Media Attractions

Enyimba fc is warming up to the social media, but has already gotten 1.2million views on YouTube, 513k following on twitter, 339k likes on their facebook page. Plans are on to get a professional to head the social media department of the team. that means in a year or two their social media influence  and following will explode.

#5. Enyimba Merchandise Attractions

Enyimba replica kits are not yet officially made available to fans, because no sportwear manufacturer has been given the license to produce for merchandising. Negotiations are on and we are hoping Owu Sportwear Company will take up the license to manufacture Enyimba kits and sell the replicas to fans.

From our research, Enyimba kits will be one traders would like to put on regularly to their shops and market to flaunt their affinity with the club. And with your corporate or product brand printed on their shirt, your brand begin to enjoy same affinity and preference in the market.

Enyimba is a team of champions and with your brand printed on their shirt, will be accorded such prime quality across Africa. These are the reasons your brand should take up the shirt sponsorship of Enyimba fc.

In case, you are wondering how to go about it, contact us at GreenHunters Sports International and we can help you broker the deal for your company. Call or WhatsApp us: +234(0)809 877 2556