2 Sport Betting Trends That Will Transform The Industry Here In Nigeria - in 2019

Growing up, my town’s local Pool shop was a no go area for any decent guy. Only few wretched gamblers as seen by society as "good for nothing," sat out all day to stake away their lives. But today, the Pool shops has transformed greatly -- it looks more sophisticated and rebranded as sport betting shops.

With the explosive growth of online betting, a shift in consumer preferences and acceptance of this evolution in Nigeria, the good fortune was  inevitable. Sports betting malls are now a bustling hub of commerce, chock fully busy with stakers as well asmillennia sports fans.

As popular belief by marketers, the sports betting redemption isn’t the final frontier. Consumers preferences have changed and are rapidly evolving, but recent technological advances have allowed for more and more distruptions such as the ones we are about to see advancing in 2019.

The industry has become $4.5 million daily roll over. The new oil block, the new oil well in Nigeria. The competition is already intensed and both bookmakers as well as technological giants are working hard to position and establish consumers preference for their brands.

If brands truly want to rise to this Sport betting panacea, they must stay laser-focused:

1. Adapting to the evolving technology

2. Creating unique customers experience.

More specifically, they need to embrace change and prepare for the upcoming trends that will transform this industry in 2019