We watch through the video, Alex Iwobi answered hilarious questions and comments from over 664,000 fans and friends following him on twitter. That's what he has become Nigeria's most influential athlete on social media for the right reasons.
As it is, says some sports marketing practitioners, if Iwobi endorse your product real time on Twitter, it is most likely to become an instant success here in Nigeria.
This year 2018 alone, over 133,021 people began to follow Iwobi on twitter, far more than just 10, 972 persons that connected to Victor Moses on the same platform.
Before now, Victor Moses is the only Nigerian that has hit the million following mark on twitter. He currently has 1.1million fans following him. Apart from Moses, Iwobi is the only Nigerian athlete to cross 500k following on twitter. But the point is a lot more people connected to Iwobi this year than any other Athlete from Nigeria.
The reason may not be far fetched. He is the only Nigerian playing first team games in a Premier league top flight team, Arsenal. Victor Moses has since been struggling at Chelsea and has fallen out of favour with team manager Sarri.
Nigerian Golden boy Kelechi Iheanacho is yet to fully find his footing at Leicester city, has considerable 207k following him on twitter and his teammate Wilfred Ndidi 196k following.
John Mikel Obi, may not be that a social media person and had once deleted all his social media accounts during the debacles of Peter Odenwinge's twitter rantings. Today, Mikel has only 170k following on Twitter. Then Ahmed Musa 166k. Other Super Eagles players has less than 100k following...
Leon Balogun 88.2k, William Ekong 61.2k, Odion Ighalo 42.7k...
Despite all the rantings of Peter Odenwinge on Twitter, his following remain 233k And football legends like Nwankwo Kanu and Austin JJ Okocha could only muster 373k and 6.7k respectively
In today's world, social iinfluencers has become a more effective and cheaper way in promoting brands. So a lot of big as well as smaller businesses are searching for the right social influencer athlete to endorse their brand. An Insider told me it was the major reason LG signed an endorsement deal with him.
Iwobi is already a brand ambassador for LG, MultiChoice, 1xbet...and he is most likely to get more corporate brands sign endorsement deals with him in the following months..
