Viacom is getting into business with Emerge
Gaming, which will develop an eSports tournament platform for kids using
Nickelodeon gaming content called NickX.
NickX,
scheduled for launch in July in Africa, will be based on Emerge Gaming’s Arcade
X technology and try to attract the attention of a young generation of
cord-nevers. The platform will be free through Nickelodeon’s apps on all
devices
Emerge
said it plans a phased international roll out NickX.
According
to the deal signed with Viacom International Media Networks Africa, Emerge
Gaming and Viacom have an equal profit sharing arrangement; NickX will make
money from sponsors, premium subscriptions and advertising on the platform.
“We
are delighted to partner with Viacom in the delivery of this new kids focused
eSports platform. Viacom represents the absolute best in terms of a portfolio
of leading global brands with global reach and represents the first leading
brand targeted to partner with Emerge Gaming,” said Bert Mondello, chairman of
Emerge Gaming.
“Emerge
Gaming will deliver NickX for Viacom’s Nickelodeon, the leading entertainment
brand for kids. Working with Nickelodeon will give Emerge Gaming access to
unrivaled content for kids. The strategy is to provide kids with educational
content through the NickX gaming platform whilst creating an engaging gaming
environment,” Mondello said.
