Fusion Football Championship - A Grassroots Soccer League in Nigeria Scores High As A Global Intelligent Sports Organisation

 

21st Century - Intelligent Sports Organization

Fusion Football Championship in Lagos Nigeria has grown to become one of the best grassroots sports organizations in the world today and listed by Fantaxtik's Global Business Rating (FGBR)

The grassroots football league which will be running for three years now. Started in 2019 as Surulere Regional League (SRL) but was forced to rebrand as well as reposition as a private limited liability company by Lagos State FA.

The fellower-ship of the league has stunned even their most critics. Over 20 million fans on social media who watch the live streaming of their games on their YouTube channel. Surprisingly, a lot of their fans watch from outside Nigeria. 3.8 million from the USA, 3.5million from Ghana and other west African countries, 2.6 million from South Africa and Kenya...

Most of their activities are widely reported as headline news in most popular sports blogs like CheerOnNigeria, 24/7 Network, Elegbite Online tv as well as on mainstream media: SuperSports, Channels TV, AIT, LTV, TVC, MITV...

In a country where even the elite League NPFL doesn't make enough revenue to run it's operations, still rely largely on government subvention to survive, but Fusion Football championship are already making huge profits, attracting all kind of partnerships: Sportswear partnership, Television right and Shirt Sponsorship.

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SportsWear Partnership:

In its 2nd season in 2021, Fusion Football championship (FFC) struck a asapartnership deal with Haggai Sportswear, promoting the Zenith Sports brand to it's grassroots community in Lagos and beyond.

The success of the partnership may have led Zenith Sports to use the same medium to introduce another brand.

FFC has struck a deal to adorn the King KANU (KK sportswear) in its new season in 2022. The 24 teams that will participate in the league will receive 30 pairs of home and away kits from KK Sportswear.

Television Right deal:

Fusion Football Championship has also struck 10 million Naira television right deal with Moreplex tv. And constructions are on-going to put in place stands around Legacy pitch where cameras can capture live streaming of the game. The online secure the exclusive right to stream live all the 48 matches of the season.

According to the chairman of FFC, Alhaji Salau Abiodun, the television right deal is expected to increase by 15 percent for the next three years and to attract about 100 million unique viewers within the period.

Shirt Sponsorship: Alhaji Abiodun also said that Fusion Football Championship is on the verge of signing a juicy shirt sponsorship deal with IMPROS Blockchain. A deal that will be concluded in the following week. A deal that could make Alhaji Abiodun a co-founder of the cryptocurrency dealers.