FantaXtik launch Proudly Nigerian Campaign "When the Giant Awake in Us" [Watch This Ingenious Video]

 

First released in early 2022, FantaXtik's Proudly Nigerian campaign - "When the Giant Awake in Us" was a ground-breaking success. Created specifically to tackle the agitations between tribes, religions and regional dichotomy in Nigeria and the extremist bombing, kidnapping and reckless killings and blood letting, and many calling for the division of the country. . 

"The campaign sought to tell the real story of Nigeria by using the sport that so unify us as a people, the sport we love so much - football." 

Using images of football fans to acknowledge the pains and frustrations of the people, but idealistically and stylishly bring to remembrance our collective successes and the oneness we feel and share when our national teams rose up to triumph against all odds. Then, no one considers tribe, religion, rich or poor rejoicing as one nation. celebrating our victory. The ingenious advert close with a byline: "Feel proudly Nigerian, We are Bigger and Better Together!" 

Watch the Video

 

The result was spectacular. According to FantaXtik's own figures, "When the Giant Awaken in Us" directly resulted in over 55 million youths engaging more in active patriotic lifestyles and willingness to change the narratives.

The short video has become a tool for national orientation and have been used in several fora to sensitize the people. "We are bigger and better together."

 It was of no surprise that FantaXtik SMM choose to return to the campaign, especially to mark the country's 62nd Independence Day anniversary. The video is set to feature in this year's "The Platform" - a popular Covenant Christian conference geared at nation building, broadcast live to every households on Nigeria's Independence Day - October 1st.

FantaXtik SMM Chief Executive Officer, Benson Chukwueke said  "This short video campaign comes handy as Nigeria kick off its 2023 general election campaign and rallies across the country. The politician should desist from using 'Hate Speech'and score more on 'Issue based campaign.' So that we may still have a country after the election."