It is no doubt a “new dawn” for Nigeria football as corporate brands are now showing more interest in partnering with leagues and football clubs this season 2022/23.
For the elite league NPFL , that hasnt been able to get a formalized sponsorship deal for the past six years, succeeded this season with a mega deal worth N10 billion with GTI Group. Moreover, over six Nigerian clubs have already sealed a sponsorship deals this season. And there are rumours that clubs like 3SC, Enugu Rangers and Bayelsa queens will soon close a deal. Here are the clubs that have already sealed a sponsorship deal:
1. Bendel Insurance Deal with Sterling Bank Worth N75 Million
Sterling Bank Plc, renewed its kit sponsorship deal with Bendel Insurance Football Club of Benin for the new Nigerian Premier Football League season 2022/23. This kit sponsorship renewal was formalised at the 2022/23 jersey unveiling ceremony held recently at the Edo State Government house in Benin, Edo State.
The newly signed deal will see the bank raise the value of the contract with club from N50 million to N75 million as the club got promotion from NNL to NPFL and will vies for honours in the top flight league this season.
2. Akwa United Deal with 1xBet worth N50 million
Akwa United have announced the signing of a N50 million, one year, shirt sponsorship deal with the giant online betting platform, 1XBET
The partnership deal will see The Promise Keepers display 1XBET in front of its jersey starting from the 2022/2023 season of the NPFL as well as advertising the betting platform’s products and services during football matches and on the club’s social media pages.
3. Kwara United Deal with 22Bet, said to worth N45 million.
Kwara United Football Club of Ilorin has signed a sponsorship deal with global sports betting and casino brand, 22Bet.ng, said to be worth about N45 million year for three years.
The deal, which was signed on Friday, 9th December, 2022, in Ilorin, the capital of Kwara State, is expected to kick-off from the 2022/23 season.
4. Abia Warriors Deal with Eunisell worth N55 million
Eunisell, has signed a deal to sponsor Nigeria Professional Football League (NPFL) side, Abia Warriors Football Club, based in Umuahia, Abia State, in a deal worth N55 million.
Eunisell becomes the club’s front-of-shirt sponsor for the upcoming 2022/23 NPFL season, in an agreement brokered by leading Sports Public Relations & Marketing agency, MatchRoom Sports and Media Limited.
Eunisell entered the sponsorship deal after a four year deal with Rivers United elapsed (2018 through to 2022).
5. Edo Queen Deal with Peculiar Ultimate Concern (PUC) worth N35 million
Peculiar Ultimate Concern (PUC) also renewed their kit sponsorship with Edo queens. The deal is worth N35 million for 2022/23 season.
Edo queens, perhaps the only women's team that has a partnership deal with a corporate brand in Nigeria. The kit sponsorship renewal was also formalised at the 2022/23 jersey unveiling ceremony held recently at the Edo State.
6. Remo stars partnetship with Bet9ja/Valuejet not formalized deal
Remo stars joggles with displaying bet9ja and Value jet on their shirts because the owner of Remo stars, Kunle Soname, is also the owner of Bet9ja and Value jet airline. I don't think their is a formalized deal.
Valuejet has been the airline that move Remo team around the country and abroad, especially when they have continental matches. It is natural for Remo Stars to promote both Bet9ja and Valuejet.
We will continue to update this list as we get information of new deals for 2022/23 season.
