Kit manufacturers such as Nike, adidas, PUMA, and others vie for the attention of football fans by coming up with fresh looks every new season, and the demand is such that there is always room for innovation.
Here in Nigeria not every European club kit resonate with the fans, there are clubs which are household names and fans are already scrambling for Arsenal, Man city Barcelona, Man-U, Real Madrid, PSG because of performance and star players in the teams. Most of them will be featuring in the UEFA Champions League 23/24 season.
There are some kits which are bit surprise in the Nigerian market. Juventus pre-match kit is selling like wild fire, Liverpool, Borussia Dortmund home kits for their aesthetic quality.
Arsenal Home Kit
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Adidas unveiled the Arsenal 2023-24 home kit on May 26, marking the 20th anniversary of the ‘Invincibles’ season with a bold new look. Taking design inspiration from the kit worn by the record-breaking team, the jersey features a new shade of striking red offset with a white sleeve and a lightning bolt pattern which flows vertically from top to bottom.
The Arsenal crest, adidas’ logo and three stripes down each sleeve all feature in gold, and the team’s record of 26 wins and 12 draws over 38 games in that historical season is etched into the side of the authentic version of the kit.
Manchester City Home Kit
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Manchester City are celebrating 20 years since the club officially moved to the Ethiat stadium, with a stunning Sky Blue 2023-24 home kit. The shirt features unique details on the front of the jersey, which are inspired by the architecture of the stadium - in particular, the four giant turrets visible from the outside of the stadium that form tonal stripes on the jersey. On the back of the neck, the postcode of the stadium features, and the front of the jersey gets an updated V-neck collar, inspired by the first kit worn in the new stadium - the 2003-04 kit.
Barcelona Home Kit
Barcelona has released its 2023-24 home kit, and for the first time ever, it's been inspired by the women’s team. It has the classic broad stripes in original blaugrana colours, but with a significant detail – the badge set into a diamond. The diamond represents the first women’s team to ever play a game of football at the Spotify Camp Nou, an example of Barça’s pioneering spirit, always adopting a leading role in both sport and society, allied with continued success. We love to see it.
Liverpool Home Kit
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Liverpool has gone through their jersey vault to bring back classic elements from their iconic 1974 FA Cup winners' kit. It features retro elements like a bold white collar and sleeve cuffs which make the traditional cherry red colourway pop. On the reverse of the jersey, the 97 emblem encased by the eternal flames sits proudly at the nape of the neck in memory of those children, women and men who were unlawfully killed as a result of the Hillsborough disaster.
Juventus Pre-match Kit
There's certainly a common theme with Juventus' kits for next season, and that's the mighty Zebra. The Juventus 2023-24 pre-match jersey is a more literal take on a Zebra's coat, but still draws inspiration from their 2023-24 home kit - and they go together like bread and butter.
Taking up the base of the shirt is a rendition of the iconic Juventus black and white stripes - the thin stripes give the kit an almost-grey look. The zebra-style pre-match jersey is the perfect addition to the club's growing 2023-24 kit collections.
Manchester United Pre-Match Kit
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The adidas x Manchester United training kit features a fresh white colour scheme that is perfect for summer training – and looks the part too. The kit’s blend of Manchester red and green can also be found throughout the fabric of the city, taking inspiration from previous colours United have worn.
Real Madrid Home Kit
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The Real Madrid 2023-24 home kit by adidas pays homage to the simple yet bold white design that has been synonymous with the team's home kit since its inception. It's elegantly simple, the predominantly block colour home jersey is punctuated only by a yellow and navy layered crew neck collar, completed with a bold navy stripe running vertically down the sides. Keeping it simple and familiar to Real Madrid fans around the globe.
PSG Home Kit
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PSG have given us a throwback, with a 2023-24 home kit inspired by the jerseys worn by the club during the 2000s. Think of players like Mauricio Potchettino and Nicolas Anelka donning the Parisian kit with vertical stripes. The new home kit features a re-imagined version with red and white stripes aligning with the club's crest. The shirt also features the tricolour flag, underscoring the pride of Paris Saint-Germain as the most successful club in France.
Borussia Dortmund Home Kit
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PUMA launched the Borussia Dortmund 2023-24 Home kit on May 26, the result of a fan design contest aimed at showing appreciation for the most passionate football fans across the globe.
Following a fan vote, the club’s iconic two-tone colour scheme has been incorporated by a supporter Timo into a dramatic jersey that effectively bisects the central body across the middle, with a black lower and yellow upper.
Additional detailing across the chest in black has created the visual impression of the silhouette of Signal Iduna Park, the club’s popular home ground, with additional dark decal trim paying tribute to the Ruhr Valley region.
AC Milan Home Kit
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The new 2023-24 AC Milan kit is here, and it has added a touch of flair with a unique take on their iconic stripes. The jersey features a repeated tonal graphic that celebrates the vibrant energy of the city, and the enduring legacy of the club. But, the star of the show is the unique black and red stripes which create an 'M' visual in the centre of the jersey through the tonal stripes.
