While football consumers are estimated to be over 50 million in Nigeria, majority of them earn income less than US$1,500 annually; according to Benson Chukwueke founder of Inspire Football Life (IFL Community Network).
He launched the Online platform to
bring football fans together so they can use the Power of Collective
Intelligence, Collective Bargaining and Collective Engagement/ Mobilization
among other tools to help grow as well as sustain their consumption of the
beautiful game.
Chukwueke's ambition to grow the
largest football community on earth is on already. He said it will give fans a
stronger voice and lots of advantages as they come together in large numbers to
act as one.
- Collective Intelligence: GreenHunters Sports International has ran several survey and opinion polls on the platform. For instance, it allows fans on the platform to vote online to decide who wins the annual Popular Side Awards (PSA).
PSA has over it's two edition served
as not only a rude interruption to some orchestrated awards such as NFF
Nigerian Footballer of the Year Award or even CAF African Footballer of the
Year Award by publishing the fans vote winners online...
But the insistence that fans are the
consumers of the sport and are in the better position to vote their true award
winners.
The fans intelligence system has
greatly helped members to make more informed decisions. It has more importantly
helped GreenHunters to have better understanding of the fans ever changing
behavioral pattern, therefore positioning the sport marketing company to
proffer the right products and to serve the fans better.
- Collective Bargaining: GreenHunters capitalizes on the power of large numbers to negotiate it's affiliate marketing terms... where members on IFL Community Network are asked to indicate their interest in a particular good or service and to decide how much they are willing to pay for such product.
GreenHunters uses the analysis of
their Collective Bargaining to negotiate discount and other affiliate terms
with brands. And members who purchased the product through the IFL platform
receives a Coupon/ Discount Voucher for their collective patronage... and in
return, IFL Network is paid commission based on volume purchased.
- Collective Engagement and Mobilization: IFL Network is growing to become a kind of strong fans union that can engage football administrators and management at various levels - from NFF to LMC; Club owners to Team Managers - to negotiate an improved quality football entertainment in the country.
In fact, IFL Network can adopt some
labor union tools to mobilize fans on the platform to participate more actively
in Nigeria football leagues or may even boycott certain games in order to
achieve their goals and objectives.
Counting today, over 100,000 fans are
already on IFL Network. It's like a
thug-of-war, your joining the platform will add strength to the community in no
little measure... Let's add you now
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www.twitter.com/ifootball4life
