Sport Betting Brands Resort to Sponsorship Activations Since Affiliate Marketing Programs No Longer Works

 

The Battle for Market Share

Yeah, It is cheaper to build an affiliate marketing system and get content creators to sign up on cost per action (CPA) commission basis. But is it working? Are you getting any significant number of new customers through your Ads and affiliate marketing programs? 

The market dynamics has actually changed, with the proliferation of sports betting brands and all of them virtually offering the same thing,  punters are no longer swayed by bonuses or money back guaranty offers. 

The question is why should a punter change a more renowned and reliable betting brand he has been using  to a relatively new  brand? What are the new brands offering that is so different?  This is why many sport betting brands are going under...Affiliate marketing isn't working any longer! 

Sponsorship Activations

You may ask, why are top sports betting brands putting more of their efforts in the sponsorships of large following events like BBNaija or popular football teams like 3SC? 

The answer is simple, sponsorship activations are more dependable strategy to get targeted number of new customers to sign up or do a free trial/ sample of the sponsor's brand. 

Take for example, six years ago, we got 1960Bet to sponsor a grassroots football training camp and scouting program. And for just a week long program the participants were able to activate 32,000 new accounts and 28,252 new bets. 

Betway has targeted 650,000 new customers across the country to open account and at least, do a free trial bet during the ten weeks broadcast of BBNaija season five. 

Below are some of the strategies betway have employed to activate the awareness, opening of accounts and trial bets:

Fun Betway Arena Games

The BBNaija arena games are a major highlight of the show. The games test the housemates physically and mentally, through games of chance, sports, and military-style drills. As headline sponsor of the BBNaija show, Betway will be organising the arena games this year and we already know it’s going to be fire!

Hilarious bants from Ebuka and Don Jazzy

BBNaija’s host, Ebuka Obi-Uchendu, and popular music producer, Don Jazzy have been announced as Betway’s BBNaija ambassadors for this new season Between Ebuka’s sarcastic wit and Don Jazzy’s hilarious commentary, you can be sure to enjoy some mad BBNaija banter on the TL as the show progresses.

Mind-blowing giveaways

We know that BBNaija is a ‘winner takes all’ kind of show, but this year, Betway wants to ensure that everyone gets a slice of the cake.

Watch out for some mind-blowing giveaways and promos where BBNaija viewers will get to win sweeeeeet cash prizes, brand new kitchen appliances, and so much more!

We also mentioned Don Jazzy is on the Betway x BBNaija train, and you know that his middle name is ‘giveaway’, so you can expect some more freebies from that corner.

The Betway Wallet

It’s a new season of BBNaija, and that means we also get to see the housemates use a new currency.

This year, the housemates will be buying special privileges in the house with the BBNaira. Instead of locking their coins away and hoping it doesn’t get stolen, BBNaija has introduced the Betway Wallet to the show.

The Betway Wallet is an electronic wallet that stores the housemates’ BBNaira. The screens around the house display the BBNaira balance of each housemate, and will automatically be updated when housemates use or gain money.

Betway Swag

We can already see the new housemates rocking tastefully designed hoodies and sweaters. We only wish we’d get some!

With the new housemates and new additions to the show, it’s already clear that we can expect an amazing BBNaija season five. Don’t miss out on the action.

BBNaija is highly interactive show where millions of viewers actively participate in voting and eviction process as well as participate in the activations of sponsors brand. 

Sponsorship activations pay-off more than affiliate marketing. Sports betting brands may not necessarily sponsor expensive shows like BBNaija. There are lots of grassroots events you can take advantage of to gradually and strategically grow your customer base.