Sports Betting Brand Face-Off in Nigeria: How Does It Resonate with Bettors?

 

Sports betting marketplace in Nigeria is quite crowded these days. Every other day you see yet another new brand launches into the market. Now each one of them are grabbing for attention with sports fans. I mean football fans, who make-up about 84% of bettors in Nigeria. 

One of the strategies, first introduced by Bet9ja, is to use a football celebrity as face of the brand; by announcing the "Prince of Monaco", whose popularity can resonate with fans in Nigeria. 

“To resonate with fans” means,  to take advantage of the popularity of such a football star that hits fans on an emotional level because they can relate to him. He can move fans and evokes a feeling of familiarity within them. On some occasions, he might even inspire and influence fans to take action. 

Also Read: Why Everyone Is Now Talking About Melbet - As the Best Sports Betting Site in Nigeria

"Brand face" or “face of the brand” as it is called in some quarters, is an individual who may be a popular actor, celebrity or hired brand advocate who is photographed or videoed in the sports betting company's ads. 

It can also be a senior leading advocate in a particular industry. As an example, “BetKing using JayJay  as face of the brand,” ....now open the floodgates and opportunity for ex-intetnationals, football icons of Nigeria football golden era; who, I think, the fans still hold in high esteem here in Nigeria. 

Brand faces are used in business, marketing, and advertising for recognition and, importantly, to create and store value called brand equity, in association with such celebrity or football star in this case, to the benefit of the brand's owners and shareholders. 

Who Is the Brand Face of Your Favorite Sport Betting Company in Nigeria - Let's take a toll

1. Victor Ikpeba is the face of Bet9ja: The Prince of Monaco as he is popularly called has been in association with Kunle Soname's Bet9ja to acclaim the leading sport betting brand with the lion share in Nigeria. 

2  Austin Okocha is the face of BetKing. Jay Jay's iconic figure so the BetKing brand essence that suggest to many that Okocha is the CEO and Owner of the reviberating betting company in Nigeria. Indeed, Adekunle Adeniji is the co-founder of BetKing with CEO Byron Petzer and only made Austin Okocha brand Ambassador as a norminal partner. 

3. Nwankwo Kanu is the face of Sportybet with such an iconic figure that drew the ownership of the fledging betting company to himself and maybe, resonates to some extent with the fans in Nigeria. Nevertheless, the founder and CEO of SportyBet is Sudeep Dalamal Ramnani who only works with Nwankwo Kanu as a brand Ambassador to create that global visibility for such an international sports betting company. 

4. Daniel Amokachi is the Face of BetBonanza: Amokachi "The Bull" as he is popularly called in his active days has a lot of influence in the northern part of the country may have been the reason bet bonanza is growing in Kaduna and Kano so rapidly. Adekunle Adenij (The CEO) who moved from BetKing to replicate same success on his brainchild bet bonanza. 

5. Finidi George is the Face of Luckybet: Finidi is another iconic personality and superstar of the Nigeria football golden era. John Overett CEO of Luckybet stated that “the persona of the living legend, Finidi George, will help foster growth for the brand as we believe that technology, innovation, alongside entertainment values and customers experience will help us get to where we want to be"