"AC MILAN IS EVERYTHING": How AC Milan Get Ready for the Fans on Match Day - Off The Pitch Campaign

 

Through its "AC Milan is Everything" campaign, the Club aimed to reiterate its values and multifaceted nature.

"AC Milan is Everything" is the umbrella under which the Club has implemented a series of initiatives ahead of one of the most important matches of the season. The aim is to give further resonance to the emotions that this match is able to generate, as well as to further strengthen a strong and solid bond with the Rossoneri fans.

The campaign's high point came with the publication of a video on AC Milan's social media channels. The video stars Rossoneri defender Fikayo Tomori, as a symbol of a united team proud to wear the Rossoneri colours and to embody the style and the values that the Club represents. The video features a traceur performing in some of the most iconic neighbourhoods in Milan, a city that had already turned red and black through projections that lit up the NoLo, Isola, Navigli, Ticinese, Centrale and Brera districts.

As part of the initiative, AC Milan has further consolidated its AC Milan for All (Il Milan per Tutti) accessibility programme. In line with the Club's vision, this project is centred on future generations and is part of the broader RespAct Manifesto, which aims to break down all barriers and overcome social prejudices by promoting inclusivity, awareness and the sharing of positive sporting values. The audio-description service for blind and partially sighted fans will have a special focus on fans under the age of 18 this Sunday, with Club guaranteeing them priority access to the sector dedication to audio description.

Additionally, the Club hosted a free screening event at the exclusive Club 40/40 in Manhattan, in the heart of New York City, in partnership with Roc Nation and AC Milan Club New York City. The event was part of the new format "From Milan to Many: Watch Parties" and was dedicated to the large local fanbase, who followed the match in an exclusive location while immersed in a special Rossoneri atmosphere. For the occasion, partner Roc Nation also collaborated with the Club to create a special playlist called "AC Milan is Everything". This is now available on the music streaming platforms Apple Music and Tidal.

Furthermore, there was also special coverage on Milan TV, which will look ahead to Sunday's showdown and feature historic Derbies and interviews from key figures in previous cross-city clashes. This acted as the prelude to matchday, when Giorgia Tavella was be joined by renowned guests, including Luca Serafini, Andrea Maldera and Marco Cecchinato for a day completely dedicated to the Derby with exclusive previews and fun facts about the game.