10 Million Nigerians Want Super Eagles FanTokens Now - Understanding the Massive Value System and Money Making Opportunity

 

The writer, Benson Chukwueke is a sports marketing consultant, founder and organizer of Sport Marketing Round Table, with passion for innovations and eye for the changing culture and behaviours in sports ecosystem. Chukwueke is also the CEO of GreenHunters Sports International, revolutionizing the way football business is done in Africa. Better known for empowering youths and rewarding fans for their passionate, talent and knowledge. 

Nigerian football fans are frustrated for being mere spectators in the affair of their darling national team - Super Eagles. This is why over 10 million Nigerians want NFF to roll out Super Eagles FanTokens. These tokens make fans more than just spectators. Through a fan token, a passive fan is converted into an invested fan. He or she can also gain from the financial upside of the Nigeria senior men's national team. 

So What is Fan Tokens? 

Fan tokens, also known as sports cryptocurrency or just FTs, are digital assets that enable sports teams, leagues, clubs, associations and players to strengthen fans engagement and involvement. It is especially helpful for teams to remain connected with fans who live in a different geography and so may not have the opportunities or freedom to connect directly and be involved in some key decision making. 

The thing is, when the national team is tokenise, it enables the fans to participate and interact with the workings of the team management. As fans of the Super Eagles, we love nothing more than being able to participate in the functioning of our darling team — from choosing the colour of their jersey designs to invitation of players to the national team. Holders of Super Eagles FTs can participate in such decision-making processes. 

Having such a right to vote increases the value a fan gives to the national team ecosystem. It also makes every step taken by the team management more pragmatic, transparent and inclusive, so to say. 

Holders of Super Eagles FTs can be given the rights to influence binding and non-binding decisions on the national team. This includes club merchandise discounts, voting rights on team polls and even picking charity initiatives. 

No amount of money can buy certain intrapersonal experiences such as a fan going on lunch or spending a day in the national team camp. Super Eagles FTs can be made to give selected holder such unforgettable experience. 

What's the Benefits of Fan Tokens to NFF? 

Ordinarily, Nigeria Football Federation (NFF) wouldn't want to trade its monopoly for making decisions for the national team, Fan tokens are gradually becoming a new way to finance extrigencies of the national team. 

To make fans major stakeholders is a modern way of managing the national team. As today's fans are becoming more sophisticated, their inclusiveness will make the success or failure of the national team more encompassing. Fans votes and poll are handled by the blockchain, a third party, and made public real time. 

Which National Team Has Rolled Fan Tokens? 

The Argentine national team have rolled out the La Albiceleste Fan Tokens with a blockchain Socio...and over the last six months has raised over $500 million since June 2021. The value of their fan tokens are expected to rise as they prepare and play in the world Cup this year 2022.

Global sports teams participating in fan tokens

A wave of sports tokens and enhanced fan engagement has taken the sports industry by storm. Certain teams have taken the lead. For instance, in January 2020, Atlético de Madrid became one of the first football teams to issue FTs. They were followed by many other teams, including FC Barcelona, Valencia CF, AC Milan, Juventus, Manchester City and AS Roma. In basketball, Cleveland Cavaliers has joined a fan token platform. Unsurprisingly, Indian Premier League franchises Punjab Kings, Royal Challengers Bangalore and Kolkata Knight Riders have also jumped on the bandwagon by joining a blockchain-powered sports engagement platform. Similarly, gaming, motorsports and even MMA (mixed martial arts) have started shipping their individual blockchain-based tokens to fans across the world.

How Does It Work? 

NFF agrees with a blockchain, either (Socio or Binance) to roll out certain amount of  Super Eagles tokens for a certain price. The fan tokens are then made public, so fans can purchase online after agreeing to the terms and conditions. Anyone can purchase and trade Super Eagles token from anywhere in the world. 

Money Making Opportunity of Fan tokens

Fan tokens are completely fungible and can be exchanged in any transaction online for products in the future. As the national team does well or wins a major tournament, more fans would want to be involved thereby creating more demand than supply. The value of the fan tokens goes high. It can be traded in exchange for money. At such times, an FTs holder may decide to sell all or some of his tokens, just as other crypto-currencies are traded online. 

When is the Best Time to Launch Super Eagles Tokens

During 2018 FIFA World Cup, over 30 million  fans purchased the Super Eagles Nike jersey in total support of their national team going to the Mundial in Russia. If Super Eagles overcome the black stars of Ghana in this March playoffs to qualify for Qatar 2022 World Cup may trigger such passionate demand for Super Eagles tokens. This is the best time NFF can launch!