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The Ugly Side of The Beautiful Game” is a masterful marketing video, an awesome way for a company just rebranding to create a link between its new brand and the global football community.
It’s an emotional masterpiece that touches what touches the heart of every football stakeholder and something every football consumer can relate with.
Football cannot cure all ills. Fans and spectators need to take back control of the narrative around matches and expose those who would manipulate crowds for political and personal gain.
The Beautiful Game. The three words are among the most dangerously abused words in the English language. The romanticisation of football has given the sport so much power that it can get away with anything, even responsibility for the deaths of people who merely wanted to watch their team play.
The Ugly Side of the Beautiful Game is one in a series of "FantaXtik - Make It Beautiful" themed campaign by the Sport Marketing and Management company in Lagos Nigeria. FantaXtik SMM is saying to 'keep the beautiful game- beautiful' and "say no to football hooliganism" and other factors bedeviling the sport.
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A seemingly brand that has come from nowhere, to a global player, FantaXtik SMM is a sports company with audacity and attitude. It was exactly this feeling that it attempted to capture with its gritty video "The Ugly Side of the Beautifu Game" campaign - Say no to football Hooliganism.
FantaXtik SMM is creating awareness of its new brand positioning in the global marketplace with series of short videos it has launched on social media... If we say no to hooliganism and make football beautiful, it will surely attract large number of consumers (fans) and sponsors will queue up to make your sport property most profitable.
At the heart of the campaigns is emotional storytelling. FantaXtik SMM positions itself as the enabler for packaging football properties and make it beautiful or keep it beautiful for consumption.
FantaXtik SMM support sport event planner's project and other sport property owners to package and build brands that will be attractive to both consumers and users, which (corporate brands) companies will so love to associate with.
If you would like to consult or engage them in your next project Call or WhatsApp: +234 809 877 2556.
