GIVE IT A SHOT Campaign: VIVO Aims to connect global fans and break boundaries in Qatar 2022 World Cup Activations

 

This year’s FIFA World Cup Qatar 2022™ is expected to attract international football fans to Qatar to watch the games live with billions tuning in across the world. Kicking off on November 20, the FIFA World Cup Qatar 2022™ will feature 32 international teams across 64 matches.

For hundreds of years, football has brought together communities from all parts of the world with a shared love of the game. As the first FIFA World CupTM to take place during winter months in the Northern Hemisphere, this quadrennial tournament transcends boundaries and unites people across the world, creating connections regardless of race, gender, age, or nationality. That joy and sense of togetherness will not only be enjoyed by those in attendance in Qatar but by all fans around the globe.

By embracing the power of technology, vivo, a leading technology brand, will bring people closer together with the #vivogiveitashot campaign.

The campaign represents a call-to-action for people to "Give it a shot" together with vivo no matter where they are. During the FIFA World Cup Qatar 2022™, fans are encouraged to take "shots" of unforgettable moments, join online and offline football challenges to make the "shots", "give it a shot" to connect with new people, step out of their comfort zone, and embrace new adventures or challenges in life.

As a company that is passionate about football, vivo’s #vivogiveitashot campaign will encourage supporters across the world to embrace the football spirit. Utilizing the world’s popular social platforms, such as Facebook, Instagram and TikTok, the campaign will launch in two waves to ensure everyone can enjoy the experience [1].

The innovative first wave runs from now until November 16 and gives supporters the opportunity to post unlimited photos or videos with vivo or football elements on their Instagram accounts. vivo will provide social assets and give away gifts to help fans show the world how excited they are for the FIFA World Cup Qatar 2022™.

The second wave will be launched on November 14 until December 31 and aims to bring people together on Facebook, Instagram, and TikTok during the FIFA World Cup Qatar 2022™, to share moments worth celebrating with special vivo filters. The filters can be used to film social challenges with new friends from around the world.

Furthermore, vivo will also launch the #vAreHereToShare campaign from December 15 to 18 to drive engaging conversations as the grand finale of the tournament approaches. In addition to providing fans with a platform to discuss the semi-finals and final of the FIFA World Cup Qatar 2022™, the campaign will instigate cross-border exchanges of FIFA memories amongst families and friends, no matter where they are in the world.

vivo announced its agreement with the Fédération Internationale de Football Association (FIFA) in 2017 to sponsor the FIFA World Cup™ for six years, covering two tournament cycles. The time has now come for vivo and fans to join together and enjoy the FIFA World Cup Qatar 2022™.

 

Fans participating in the #vivogiveitashot campaign—first and second waves—must add the #vivogiveitashot hashtag to photos and videos to stand a chance to win official FIFA World Cup™ or vivo gifts. Terms and conditions apply: