Angry Birds Sign for Everton as Sleeve Sponsors
English Premier League football club Everton has
signed a sleeve sponsorship agreement with games developer Rovio Entertainment,
creator of the Angry Birds franchise.
The multi-year deal will result in the Angry Birds
logo appearing on the left sleeve of Everton’s shirts. The agreement began with
yesterday’s (Sunday’s) 4-0 defeat at Manchester United.
As part of the deal, Everton and Finland-based Rovio
will create branded content using the club’s crest, players and stadium. Angry
Birds players will also be given the chance to win exclusive Everton-related
prizes.
Alan McTavish, head of commercial at Everton, said:
“Rovio Entertainment recognise the global reach that Everton can deliver
through its international fan base and the global exposure of the Premier
League. In return, working with Rovio and the Angry Birds brand gives Everton
exposure in key international markets through their breadth of digital channels
in gaming and animation, as well as a wide range of co-branded merchandise.”
Ville Heijari, chief marketing officer of games at
Rovio Entertainment, added: “This is Rovio's first partnership in the most
watched sports league in the world, and a logical continuation of our global
Angry Birds brand partnerships.”
This Post First Appeared on SportsBusinessUK
